How To Create Product Customizer On Shopify Store? (With & Without Apps)

Product customizer is an effective way to allow customers to customize products according to their preferences. In this post, we will examine the various methods for developing product customizers in your Shopify shop. You'll discover helpful tips to install this potent function, regardless of your level of coding expertise.

Let's start!

What Is The Shopify Product Customizer?

A Shopify store's product customizer is a tool that lets customers change the way goods look the way they want them to. It usually gives you ways to make it your own, like:

• Colors for the product.
• Different designs or patterns for the product.
• Add text, such as names or messages, to the product.
• Images. Customers can upload their images to be printed on the product.
• Specify the size or dimensions of the product.

These product customizer apps can help boost sales by providing a one-of-a-kind and personalized experience.

How To Create Customizable Products In Shopify With Options?

Shopify has a number of built-in choices and third-party apps that you can use to add customization options to your goods. This guide will talk about three methods and give you step-by-step steps on how to use them to customize products in your Shopify store.

Option 1: Add Custom Product Variant Options In Shopify Admin

Shopify's built-in feature makes it easy to add choices like size, color, or material. This gives customers more control over what they buy.

If your product has a limited number of customization options (e.g., size, color), product variants are a straightforward and efficient way to create variations.

Here's a step-by-step guide to setting up product variants on your Shopify admin dashboard:

Step 1: First things first, sign in to your Shopify account and head to the admin dashboard.

Step 2: On the left-hand menu, navigate to the "Products" section. 

Here, you can either click "Add a new product" to create a brand new customizable product or choose an existing product for which you want to offer variants.

Step 3: Scroll down the product editing page until you see the "Variants" section. This is where the customization magic happens!

• New products: Click "Add options like size or color" to create your first customization option.

• Existing products: If you're adding variants to an existing product, click "Add another option" to create additional ways for customers to personalize.

Step 4: Fill in the "Option name" box. This could be "Size," "Color," "Style," or anything relevant to the customization you're offering. Then, in the "Option values" section, list all the choices you want to offer for that option. 

For example, under "Size," you might list S, M, L, and XL. You can add multiple values for each option name.

Step 5: Click "Add variant" in the top right corner of the "Variants" section. This will combine your chosen options to create a specific version of your product.

You can then set a price, manage inventory, and adjust shipping information for each variant.

Note: As of October 2024, Shopify limits products to three option names (types) and a maximum of 100 variants. 

Option 2: Add Custom Boxes And Fields

If you want to add additional attributes to your products that are not covered by standard Shopify fields, metafields are ideal.

Like, if you sell shirts, you could add a meta field that shows the material and size. If you sell food, you can write down what's in it. You can also use metafields to keep track of your stock.

We have a full guide on how to add new Metafields in Shopify.

An example of Metafields is shown in the product page.

But if you need to do more than what Shopify can do or want more advanced editing choices, you might want to use a third-party app. These apps can give you extra tools, like conditional logic, changeable prices, and more choices for making your products.

Option 3: Use Apps To Create Customizable Products in Shopify

Shopify apps make it easy and quick to add customization options to your online store. This lets you give your customers goods that are truly unique and made just for them. Here are some important reasons to think about using apps to customize your products:

Step 1: Install the Product Options & Customizer app application on the Shopify App Store.

Step 2: Then you can create an option set, including:

• Option name like size, color, ...
• Option Label is a short description of your option.
• A description will be disclosed to the customer, and detailed directions should be provided on how the option should be filed out or selected.
• Choose an input type such as checkbox, text, dropdown, etc.

Step 3: Pick out the items that you want to let people customize. The app will show you how to add the choice set to the goods you've chosen.

That’s it!

3+ Shopify Product Customizer Apps That You Should Try

We'll look at some of the best product customized apps on the Shopify App Store in this part.

#1. Product Options & Customizer

The Product Options & Customizer app offers a comprehensive set of features to empower Shopify merchants to create highly customizable products and drive sales.

Rating in 2024: 4.8 / 5.0 ⭐ (1,768+).

Product Options & Customizer app on the Shopify App Store.

Key features:

• Create an unlimited number of product variants to offer customers extensive customization possibilities.
• Visual customization allows customers to alter visuals based on their choices.
• Upcharge for custom options by charging additional fees for premium customizations.
• Show options based on customer choices, simplifying the customization process.
• Multilingual support languages to cater to a global customer base.

Pricing: Free plan for product options on 1 product only or start at basic plan at $14.90/ month for unlimited product options.

Product Options & Customizer app pricing.

#2. Zepto Product Personalizer

Both Zepto Product Personalizer and Product Options & Customizer are powerful apps for creating customizable products in Shopify. However, If you prioritize a wide range of customization options and a real-time preview, Zepto Product Personalizer might be a better fit.

Rating in 2024: 4.8 / 5.0 ⭐ (1,768+).

Zepto Product Personalizer app.

Key features:

• Extensive customization options, including images, color swatches, dropdowns, text fields, custom fonts, and upload fields.
• A real-time preview of their customized product within the store.
• Conditional logic based on customer selections creates a more personalized experience.
• Upcharge for custom options by adding additional charges for premium customizations.
• "Build Your Own" functionality allows you to create unique products by selecting from various components and options.

Pricing: Start at $9.99/ month to Unlimited plan at $49.99/ month.

Zepto Product Personalizer app pricing.

#3. Tepo Custom Product Options

Tepo Custom Product Options app has a strong focus on customization and offers a wide range of customization options, including checkboxes, swatches, conditional logic, fonts, dates, dropdowns, file uploads, and more.

Rating in 2024: 4.9 / 5.0 ⭐ (564+).

Tepo app on the Shopify App Store.

Key features:

• Create unlimited variants and as many variants as needed.
• Choose from over 25 option types to provide customers with a wide range of customization possibilities.
• Personalized products to create unique products based on their preferences.
• Price add-ons by charging extra for custom options.
• Create customizable product bundles to encourage larger purchases.
• Bulk actions to multiple products and import/export options using CSV files for efficient management.
• Display or remove choices based on what the user has already chosen to make the experience more natural.
• Works seamlessly with Shopify Discounts for added flexibility.

Pricing: Start with the free plan and move to the unlimited plan at $19.99/ month.

Tepo app pricing.

Tips For Maximizing Conversions With Shopify Product Customizers

In this section, we'll explore valuable tips to help you maximize conversions through your product customizer.

Keeping It Simple

There isn't a single rule that works for everyone, but as a general rule, you should start with two to three core customization choices. This lets buyers try out the tool without getting too excited. You can give them more choices as they get used to them.

For example, Allbirds' product customizer page for the Men's Wool Runner-Up Mizzles is relatively simple and user-friendly.

• A color picker allows customers to select from a variety of color options.
• The dropdown menu displays available sizes, with a note suggesting sizing up for half sizes.

Allbirds' product page.

If you're also in the fashion business like Allbirds, check out our guide to adding color swatches for Shopify product variants.

Offer Live Previews

Customers should be able to see their personalized items right away. This makes the experience more interesting and helps them picture the result. This can be done with the Zepto Product Personalizer tool that we talked about above.

Get inspired by Casetify. This phone case brand allows customers to design their own cases with custom images, text, and designs. As customers make changes, they can see a live preview of their case before adding it to their cart.

Casetify product page.

Frequently Asked Questions

How Does A Product Customizer Work?

As customers make selections, the product customizer updates a live preview to show the final result. This allows customers to visualize their customized product before adding it to their cart.

Why Should I Use A Product Customizer In My Shopify Store?

Using a product customizer in your Shopify store can offer several benefits:

• Enhanced customer experience because product customizers provide a more personalized for your customers. They can create unique products that reflect their individual preferences, increasing customer satisfaction and loyalty.
• Increased sales are achieved when customers feel like they have a say in the design of a product, and they are more likely to purchase it.
• Differentiation from the competition. By offering unique customization options, you can differentiate your products and attract customers who are looking for something special.
• Data collection about customer preferences.

Most of the time, a product customizer can be helpful for any Shopify store that wants to make shopping more fun and personalized.

Can I Fully Customize Product On Shopify?

Yes, you can. Shopify allows merchants to create unique, customizable products that customers can tailor to their preferences. This functionality is essential for offering personalized items.

Read more:

• How to Customize Shopify Product Displays with Product Box

Key Takeaway

If you follow the steps in this guide, you should be able to make customizable goods in your Shopify store, whether you use built-in features or apps from other companies. By customizing goods, you can make the shopping experience more unique and interesting for your customers, which can help you make more sales and keep them coming back.