Baseline Shopify Theme: Comprehensive Review For Your Store


Baseline Shopify Theme: Comprehensive Review For Your Store

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In the busy realm of online commerce, choosing the correct theme for your Shopify store can significantly impact you. With countless options available, finding one that perfectly aligns with your brand's aesthetic and functionality needs can be daunting. That's where the Baseline Shopify theme steps in, promising a robust foundation for your online venture.

This comprehensive review delves deep into the Baseline Shopify theme's features, customization options, and performance. Whether you're a seasoned entrepreneur looking to revamp your digital storefront or a budding business owner taking your first steps into online retail, this review aims to provide the insights needed to make an informed decision.

Overview of Baseline Shopify Theme

The Baseline Theme Shopify

The Baseline Theme Shopify is a particular theme for businesses that like doing things differently. It's all about using excellent typography to make your online store look unique. Unlike Shopify themes, Baseline stands out because of its fresh design style. It's the perfect pick for businesses that want to stand out and show off their personality through their website. Baseline is the way to go if you want to make a statement with your online presence.

Who Is Baseline Shopify Theme for?

The Baseline Theme Shopify stands out with its unique and tidy design, focusing on typography and a non-traditional look, making it perfect for specific kinds of businesses. 

Here's when the Baseline Theme Shopify would be a great choice:

  • Arts & Crafts: This theme is an excellent match for arts and crafts businesses. Its emphasis on typography and visual storytelling helps showcase the creativity and passion behind its products effectively.
  • Home Decor and Fashion: Industries like home decor and fashion, where looks matter greatly, can benefit from the Baseline theme. Its robust image display features allow brands to show off their products stylishly and eye-catching.
  • Storytelling Brands: If your brand loves telling stories, this theme is made for you. Its layout supports longer text sections, effectively letting you share your brand's journey and story.
  • Quick Starters: This theme is perfect for quickly getting your online store up and running. Its simple setup means you can launch quickly and focus more on your business than on setup details.
  • Visual Brands: If your brand relies heavily on visuals, the Baseline Theme Shopify's focus on visual storytelling will work wonders. It helps shine your images, creating an immersive shopping experience for your customers.

3 Baseline Theme Styles

The Baseline Theme offers 3 different preset styles, each giving your online store a unique look that visitors will notice.



The Bold theme in the Shopify Baseline Theme combines lively colors and bold fonts, capturing the vibrant essence of the retail sector. It highlights vital product sections, making it easy to spotlight your top items or latest releases. This style is suitable for industries making a statement, such as fashion, sports equipment, or any field that values boldness and liveliness.



The Minimal style of the Baseline Theme keeps things simple and classy. It follows the idea that less can be more, giving your store a clean and easy-to-use look. With this preset, your products shine straightforwardly, highlighting their quality and elegance. It uses soft colors and fancy fonts to add a touch of sophistication. It is an excellent fit for businesses like luxury brands, high-end fashion, or artisanal products, where a subtle and refined vibe is key.



Last but not least, there's the Modern style. It's sleek, cool, and up-to-date. With a trendy color scheme, neat lines, and modern fonts, it gives your store a futuristic feel. This layout is all about showcasing cutting-edge products and features in a modern way.

Key Features of the Baseline Shopify Theme

Color Swatches

Color Swatches

A cool thing about the Baseline Theme is how it uses color swatches. These let customers see different product versions in various colors, textures, or styles, making shopping easier. It helps customers feel more sure about their choices, which can make them more likely to buy and less likely to return items.

Mega Menu

The Mega Menu in the Baseline Theme is handy for sorting through information. Instead of many tiny dropdowns, it shows all your categories and subcategories in a big, easy-to-see panel. This theme uses Baseline’s text and navigation parts to show menus, collections, and products, helping tell your brand’s story. This makes your site clean and easy to use, making visitors happy and allowing your site to show up better in online searches.

Sticky Header

Sticky Header

The Baseline Shopify Theme has a cool feature called the sticky header. It's like glue for your header menu—it stays put even when you scroll the page. This makes it easy for customers to find what they want fast, which could mean more sales for your online store.

Breadcrumb Trail

Even though it seems small, breadcrumbs are super helpful for users to navigate. They show the way from the homepage to where you are now, making it less likely for people to get lost. Breadcrumbs in the Baseline Theme are also beneficial for SEO, as search engines utilize them to comprehend your website's structure.

Homepage Slideshow

This feature lets you showcase images, deals, or products in a cool way. It's like having a virtual shop window that you can update whenever you want. The slideshow in the Baseline Shopify Theme can catch people's eye, get them interested, and guide them to your best stuff. Customers can easily click through the slides, enjoying the cool visuals.

Picture Storytelling

The Shopify Baseline Theme stands out for its emphasis on picture storytelling. You can excitingly tell your brand's story by using the perfect images and layout, especially a horizontal gallery setup made for showing off pictures. This helps build emotional ties with your audience, making them more loyal to your brand.

Product Videos

Using videos is a great way to showcase your products online. They give a complete view, almost like you're in a real store, which helps people trust what they're buying and can lead to more sales. With the Shopify Baseline Theme, adding videos to your product pages is super easy.


Since most people shop on their phones these days, it's super important that your store works well on mobile. With the Shopify Baseline Theme, your store looks great and works perfectly whether your customers are on a computer, tablet, or phone. This means more people can shop with you, which could mean more sales for your business.

Recommended Products

With the Baseline Theme for Shopify, it's easy to add a section to your product pages that shows suggestions for other items. This can help increase sales in your online store without you having to do much. It makes shopping faster and helps customers discover new things they might like, making it easier to find what they want.

Baseline Shopify Theme’s Pros and Cons


  • Great Visual: The Baseline Shopify Theme shines with its modern and eye-catching design, helping businesses create a striking online presence. It grabs attention and keeps visitors interested and eager to explore more.
  • Excellent Support: The team behind the Baseline Theme is skilled and super helpful. They swiftly address issues and resolve bugs, demonstrating their dedication to ensuring customer satisfaction.
  • Exceptional Flexibility: This flexible theme lets businesses customize different parts to fit their needs. That means every store using this theme can have its unique style.
  • Modern Features: The Baseline Shopify Theme comes packed with cool stuff that's perfect for online stores today. From its clean look to its fancy design elements, it's ready to meet all your modern e-commerce needs.
  • Fast Loading: Speed is vital for a good user experience and ranking well in searches. Luckily, this theme loads fast, so your customers can browse smoothly.
  • Storytime: The Baseline Shopify Theme is about telling stories with pictures and text. It's made to showcase your brand's story beautifully on your online store.
  • Quick Start: Configuring the Baseline Shopify Theme is straightforward and time-efficient, allowing you to launch your online store swiftly.
  • Room for Improvement: While most sellers are happy with Baseline, some wish it had more features. For example, some merchants want a button that stays on the screen to help customers buy things more easily.


Although the Baseline Shopify theme has many good points, it still has drawback.

Price: The Shopify Baseline Theme might be a better option. It's priced at a higher level, which could be a drawback for some businesses, especially those just starting out. But it's important to remember that the top-notch features, fancy design, and great support usually make the price worth it.

Baseline theme User reviews

User reviews

Feedback from a broad spectrum of e-commerce users has been compiled for the Baseline Theme. Among 95 Shopify Themes reviews, everyone has conveyed overwhelming satisfaction and admiration for different aspects of the theme. Users particularly commend its visually captivating design and effectiveness in enhancing conversion rates.

Here are some standout responses from reviewers:

SOLDERSTICK: “The theme is easy to use and fast! I had a few minor support requests, and Quewayne was helpful and sorted us out. The only things I wish the theme had were a sticky add-to-cart and a buy-it-now or add-to-cart button function included with the product containers when added to pages other than product pages. We had to use a third-party app to do this. Overall, it was a great experience.” 

advstore: “ Thank you to the team, and in particular to Quewayne, who is always in touch and accepts our requests. The team implements them, which makes our project grow cooler every day. You guys are awesome!”

Interesting Books + Zine: ” Brilliant, contemporary theme! This theme looks great, has modern features, loads quickly, and has a fantastic support team. I thought long and hard about this theme before purchasing it. It certainly isn't cheap, but I couldn't find another theme that looked as good and had the features I wanted. Since taking the plunge and buying the theme, I couldn't be happier!” 

Baseline Shopify Theme Examples: Top 3 Online Stores Using the Baseline Theme

1. Happy Accident Printing

Happy Accident Printing

    The website for Happy Accident Printing, built with the Shopify Baseline Theme, showcases a perfect blend of minimalism and modern style.

    Their products take center stage, with clear, top-notch pictures grabbing visitors' attention. The theme's simplicity lets their vibrant printed items stand out, creating a striking contrast that emphasizes their unique products.

    2. Death Row Records Wine

    Happy Accident Printing

      Shopify's Baseline Theme matches Death Row Records Wine's unique brand style. Its dark colors and simple, neat design give off a relaxed and modern vibe. The theme's emphasis on visual storytelling lets the brand tell its unique story about the link between music and wine. Pictures and text blend smoothly to grab visitors' attention and keep them interested.

      3. Good Black Art

      Good Black Art

      Good Black Art has chosen the Shopify Baseline Theme to capture its brand's spirit flawlessly. The theme's bold, dark colors and strong fonts show its dedication to showcasing black artistry. The website tells a powerful story through visuals, using Baseline's great image display features. Visitors can fully appreciate the incredible artwork without distractions with a neat layout and easy navigation.

      Custom Baseline Shopify Theme using Ecomposer

      The EComposer Page Builder is intuitive and easy to use, letting businesses quickly create different pages or sections using a simple drag-and-drop editor. Follow these steps to customize your Baseline Shopify Theme:

      • Log in to Shopify: Start by signing in to your Shopify account.
      • Install EComposer Page Builder: If you haven't already, go to the Shopify App Store and install EComposer Page Builder. Make sure it's integrated smoothly with your Shopify store. If you already use it, open the app to start.
      Install EComposer Page Builder

      • Access Theme Customization: Navigate to your Shopify dashboard's "Online Store" tab. From there, select "Themes" to enter the theme customization area.
      Access Theme Customization

      • Select the Baseline Shopify Theme: Find the Baseline Shopify in your list of themes and click on "Customize." This will take you to the theme's customization area.
      • Add Your Own Sections: Look for the "Add section" button in the customization area. Here, EComposer Page Builder offers many different types of sections you can personalize within the Baseline Theme. Choose the type of section you want to create or customize on your storefront by clicking "Explore Library."
      Add Your Own Sections

      Read more:


      Does the Baseline theme support SEO optimization for improved search engine visibility?

      Yes, the Baseline theme is designed with SEO best practices in mind, including clean code structure, fast loading times, and customizable meta tags. These features help enhance your store's visibility in search engine results, driving organic traffic to your site.

      Can I showcase my products effectively with the Baseline Shopify Theme?

      Absolutely! The Baseline theme offers various product display options, including image galleries, sliders, and customizable product pages. Its focus on visual storytelling allows you to highlight your products engagingly and appealingly.

      What is the speed of setting up my online store using the Baseline theme?

      Setting up your online store with the Baseline theme is quick and straightforward. With minimal setup steps and intuitive customization options, you can launch your store efficiently and sell your products in no time.


      The Baseline Shopify theme stands out with its focus on clean design and impactful typography. It caters perfectly to unconventional brands seeking a unique online presence. Baseline is a strong contender if a modern, user-friendly experience aligns with your vision. However, exploring other themes might be wise for those needing extensive customization.

      Remember, the ideal theme reflects your brand. Utilize Shopify's trial themes to test Baseline and see if it creates the perfect shopping experience for your customers. 

      Last but not least, by leveraging the customization capabilities of EComposer and following our step-by-step guide, you can further personalize your storefront to reflect your brand's identity and captivate your audience.

      Try EComposer for FREE!