How Many Products Should You Sell on Shopify?

Name: EComposer Landing Page Builder
Brand: EComposer
Rating: 5 (2154 reviews)

EComposer Team

Jan 2, 2025

0 comments

Choosing the correct number of products to sell on Shopify is crucial for your store's success. The visibility of your business, consumer engagement, and total profitability may all be strongly impacted by the amount of items you provide. Finding the ideal mix between appealing to a wide audience and managing a reasonable inventory is important.

In this blog, "How Many Products Should You Sell on Shopify?", we aim to help you determine the optimal product range for your store. You will learn important variables that affect the number of products produced as well as efficient and effective marketing techniques.

Understanding Shopify's Product Capacity

Shopify's platform is designed to handle a wide range of product inventories effectively. It can efficiently manage massive catalogs and works with many different product categories, including both digital and tangible goods.

There is a common misconception that Shopify has strict product limits, but in reality, Shopify does not impose hard limits on the number of product listings. You can list as many products as you need, depending on your plan and how well you manage your inventory. The constraints you might encounter are more about practical considerations and the features offered by your Shopify plan.

The Basic Shopify plan is well-suited for most small- to medium-sized stores and has ample capacity for many products. For larger inventory, the Shopify and Advanced plans offer more features and support. With more sophisticated features and support for larger catalogs, these plans make sure your business can grow along with it. Selecting the best plan to fit your store's requirements and development potential is made easier when you are aware of these variances.

Market Research: Finding the correct number of products for your Shopify store is critical. Analyzing your target market and area of expertise is necessary to identify the products that attract customers. Insights into what comparable companies give are also obtained through competitor analysis, which helps you identify market gaps and chances to differentiate yourself.

Inventory Management involves ensuring that products are stockpiled efficiently to meet demand without excess. Effective management prevents both understocking, which can result in lost sales, and overstocking, which uses up money. Effective practices, like using inventory management tools, help maintain the right balance.

Budget and Resources play a significant part in selecting your product line. Assess your ability to pay for inventory expenditures and make sure you have the money for both the upfront and continuing fees. Take into account how resources will be distributed for product management and storage, making sure you have the personnel and equipment required for effective operations and expansion.

Business Goals: should guide your product range decisions. Align your product count with short-term and long-term goals to support your growth strategy. While long-term objectives entail growing your product line or scaling operations, short-term objectives concentrate on evaluating market reactions or building a brand presence. Making sure that the products you sell support these objectives and your strategic vision will help you achieve sustained development.

How Many Products Should You Sell on Shopify?

Deciding how many products to sell on Shopify depends on various factors, including the type of business you run and your overall business goals. For example, your store might focus on just that product if you're selling a single high-quality or luxury item. However, in order to satisfy a wide variety of client interests, companies in sectors like fashion usually provide a large selection of goods.

Understanding the characteristics of your target market is also crucial. You may be able to get away with selling fewer products if your product caters to a certain market, particularly if it is something extraordinary. However, you might want a more diverse product assortment to cater to a wider range of preferences and requirements in order to draw in a larger consumer base.

One strategy is to launch with a single product and gradually improve and broaden your offers based on input from customers. This enables you to scale up after establishing a solid basis and guaranteeing client delight. Alternatively, you could launch with a small range of products, perhaps five, that complement each other. Customers that purchase many related goods are encouraged to make larger purchases, which can improve customer experience and raise average order value (AOV).

Listing around twenty products can be a smart strategy for those just starting, particularly in dropshipping. You may use this to your advantage by getting a sufficient range of products to learn what sells well and use that information to influence future product growth and shop opening decisions. By attentively monitoring their performance, you may determine which items in your product line are scalable and make modifications to them.

How Many Products Do You Need to Start Dropshipping?

The number of products you launch with is crucial when starting a dropshipping business. Typically, starting with 5-20 items is a good range, offering enough variety to generate revenue while still being manageable. However, the exact number of products you should focus on depends on the type of dropshipping store you are creating—whether it's a niche store or a general store.

For beginners, concentrating on just 1-3 products is often recommended. Understanding dropshipping's guiding principles—such as client preferences, enticing product descriptions, and successful marketing tactics—is possible with this concentrated approach. Trying to do this with too many products at a time can be overwhelming and reduce your chances of success.

Start by selecting one product you feel most confident about—perhaps your favorite or the one you believe has the most potential. Examine closely what makes it special and use efficient marketing to draw in clients. Testing and data collecting are followed by an evaluation of its profitability. If it doesn't perform well, you can shift your focus to the following product.

While paying attention to the other products in your store is essential, you can immediately give them a different level of attention. A simple description and basic supplier images can suffice for the remaining items until you can invest more effort into them. This way, you maintain a diverse store without spreading yourself too thin.

Read more:

So, How Many Products Should You Sell on Shopify?

In 2025, Shopify trends and expert opinions emphasize that the number of products in your store should align with your business strategy and market goals. For newcomers, focusing on just 1-3 products, or even starting with a single product, is recommended. This approach lets you gather valuable insights and refine your business tactics before expanding.

You may progressively expand your product line as you get expertise, being responsive to consumer needs and market developments. In the ever evolving world of e-commerce, it's critical to build a solid foundation, understand your target market, and wisely modify your product offerings if you want to stay competitive and promote growth.

FAQs

Can I start with a small number of products and expand later?

Indeed. Starting with a more limited and targeted range of products will allow you to better test the market and refine your offers. To better satisfy consumer demand and achieve your company objectives, you may progressively broaden your product line as you acquire expertise.

What tools can help me manage my product inventory on Shopify?

Many tools are available from Shopify to help you manage your product inventory effectively. These comprise pre-installed inventory management tools including stock tracking and low-inventory notifications. Additionally, for more sophisticated inventory management and forecasting, you may utilize third-party programs like Stocky, Oberlo, or TradeGecko.

How do seasonal trends impact the number of products I should sell?

Your product variety might be greatly impacted by seasonal patterns. Your ability to satisfy demand during peak periods, such as holidays and special events, may improve if you expand your product variety. On the other hand, during off-peak times, concentrating on a narrower, core selection of items can aid in inventory management and cost reduction.

How often should I review and adjust my product range?

Regularly reviewing and adjusting your product range is crucial for maintaining a successful store. It's a good practice to evaluate your product lineup at least quarterly. This allows you to adjust to changing market situations, customer preferences, and sales figures, which keeps your product selection relevant and up to date.

What are some common mistakes to avoid when deciding the number of products to sell?

Common mistakes include overloading your store with too many products too quickly, leading to inventory management issues and reduced focus. Conversely, offering too few products can limit your store's appeal and growth potential. It's also important to pay attention to market research and adjust your product range based on sales data and customer feedback.

Read more:

Conclusion

Deciding how many products to sell on Shopify is crucial to your business strategy. We've explored the importance of aligning your product range with your business goals, market research, and available resources. Whether starting with a few products or managing a more extensive inventory, the secret is to adjust your strategy to your unique requirements and goals.

Remember, there's no one-size-fits-all answer. Experimenting with different product ranges and learning from the results will help you find the optimal balance for your store. Maintaining your adaptability, being aware of current trends, and staying adaptable can guarantee that your Shopify store is profitable and competitive far into 2025 and beyond.

EComposer Team

Hi friend, we're Shopify gurus from EComposer. A team of 10-year experienced and certified experts. Additionally, our expertise has been recognized and highlighted in esteemed publications such as TechCrunch, Shopify Expert, Entrepreneur, and Forbes. We want to share our experience and knowledge about Technology, AI, Shopify, Marketing and E-commerce.