Top 10 Shopify Loyalty Apps For Your Online Store

How can you turn a first-time shopper into a loyal customer? Shopify loyalty apps are designed to do just that, transforming occasional buyers into repeat customers through rewards, exclusive discounts, and referral incentives.

In this guide, we’ll look at the top 10 Shopify loyalty apps for 2024. Each one has unique features to help you create great experiences and build a strong community around your online store. Let’s dive in and find the best loyalty app to help your store grow!

Why do you need a Shopify Loyalty App?

A loyalty app helps turn one-time buyers into dedicated, repeat customers while reducing the need to acquire new ones constantly. Here’s why it’s a must-have for any growing Shopify store:

• Boosts Retention: Loyal customers spend more and return often. A loyalty app incentivizes them with rewards like points, discounts, or perks, keeping them engaged with your brand.
• Increases Lifetime Value: Long-term customers bring more revenue over time, and a loyalty program helps nurture these valuable relationships.
• Enhances Customer Experience: Today’s customers love personalization. Loyalty apps let you tailor rewards to individual preferences, making their shopping journey memorable.
• Encourages Referrals: Many loyalty apps offer referral programs, turning happy customers into low-cost marketers for your brand.
• Drives Engagement and Advocacy: Rewarding actions like social shares and reviews encourage ongoing interaction, building a community of brand advocates.

A Shopify loyalty app doesn’t just bring customers back—it creates loyal fans who help grow your store sustainably.

A Quick Comparison of the Shopify Loyalty Apps

Top 10 Shopify Loyalty Apps 

1. Rivo Loyalty Rewards Referrals

Rivo Loyalty Rewards Referrals is a cutting-edge loyalty program designed specifically for fast-growing direct-to-consumer (DTC) brands. This app emerged from a vision to create a loyalty solution that genuinely enhances customer retention without the burdensome costs that often accompany traditional loyalty programs. With a commitment to frequent product updates and an unwavering focus on using Shopify's latest technology, Rivo stands out in the loyalty landscape of 2024. 

Features

• Customizable Loyalty and Referral Programs: Rivo allows businesses to tailor loyalty programs to fit their brand identity, creating a unique experience for customers.
• Optimized for DTC Brands: Designed specifically for fast-growing DTC brands, Rivo’s features enhance engagement and boost customer loyalty, aiding effective scaling.
• Seamless Integrations: Easily integrates with popular tools like Klaviyo, Gorgias, and Postscript, simplifying the addition of Rivo to existing tech stacks.
• Developer Toolkit for Advanced Customization: Unlocks full customization capabilities, enabling brands to create sophisticated loyalty solutions tailored to their needs.

Pros & Cons

Pros:

• Highly customizable, allowing brands to tailor the program to their unique needs.
• Focused on improving retention metrics, providing tangible value to merchants.
• Seamless integrations with popular marketing and customer service platforms.
• Regular product updates keep the app aligned with the latest technology and market trends.

Cons:

• Customization options may require some technical knowledge, especially when utilizing the Developer Toolkit.
• As a newer player in the market, some brands may prefer established loyalty solutions with longer track records.

Pricing

• Scale: $49/ month
• Plus: $499/ month

Rating: 4.9/5 (2291 reviews)

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2. BON: Loyalty Rewards Referrals

BON: Loyalty Rewards Referrals is a powerful and unified loyalty program designed to enhance customer engagement and boost repeat purchases for online retailers. Leveraging Secomapp’s decade-long expertise in loyalty solutions, BON provides merchants with the essential tools they need to foster customer loyalty from day one. With a focus on effectiveness and user-friendliness, this app is ideal for a small shop or a large enterprise. 

Features

• Unified Loyalty Across Channels: Reward both online and in-store (POS) shoppers for a seamless loyalty experience that engages customers at every touchpoint.
• VIP Tier and Custom Rewards: Maximize customer revenue with a VIP Tier featuring points multipliers and custom rewards, encouraging deeper brand engagement.
• Advanced Features for Increased Sales: Essential tools like points on product pages, limited-time offers, and automated emails are designed to boost sales during critical events like BFCM.
• Exclusive Package for Enterprises: Offers advanced customization options for larger businesses, allowing them to create tailored loyalty programs that meet their complex needs.

Pros & Cons

Pros:

• Intuitive and user-friendly interface that makes managing loyalty programs easy.
• Comprehensive features designed to boost sales and customer engagement.
• Multilingual and multi-currency support, making it ideal for global businesses.
• Advanced customization options are available for enterprises.

Cons:

• Smaller shops may find some of the advanced features needing to be revised, potentially complicating their setup.
• Some users prefer a more straightforward loyalty program without extensive customization options.

Pricing

• Basic: $25/ month
• Growth: $99/ month
• Professional: $349/ month

Rating: 4.9/5 (1704 reviews)

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3. Loloyal: Loyalty & Referrals

Loloyal, which stands for "Like to Love," is a dynamic loyalty and referral program powered by Channelwill, designed to elevate customer loyalty for high-growth direct-to-consumer (DTC) brands. Loloyal simplifies the process of designing a tailored loyalty program that aligns perfectly with your brand's identity. Featuring a robust set of tools for points, rewards, referrals, and VIP tiers, Loloyal empowers merchants to drive customer engagement and retention effectively.

Features

• Easy Customization: Tailor loyalty programs effortlessly, incorporating points, rewards, referrals, and limited-time offers to motivate customers and drive repeat purchases.
• Comprehensive Reward System: Customers earn points for every order, redeemable for various rewards like discounts, coupons, free shipping, and giveaways, enhancing conversion rates and lifetime value (LTV).
• Social Media Integration: Reward customers for engaging on social platforms like Instagram, TikTok, Facebook, and Twitter, fostering brand loyalty through their networks.
• Data Import Capabilities: Easily transition from other loyalty apps with data import support, ensuring no loss of valuable customer information during the switch to Loloyal.

Pros & Cons

Pros:

• A highly customizable loyalty program that can be tailored to fit various business needs.
• Engages customers through rewards for both purchases and social media actions.
• Comprehensive support, including data import and POS integration.
• Ideal for high-growth DTC brands looking to strengthen customer loyalty.

Cons:

• It may require some setup time to customize the program fully according to brand preferences.
• Smaller businesses may utilize only some of the features available, leading to underutilization.

Pricing

• Starter: $29/ month
• Growth: $69/ month
• Plus: $299/ month

Rating: 4.9/5 (1087 reviews)

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4. Growave: Loyalty & Wishlist +

Growave is an all-in-one solution that replaces multiple apps for loyalty, referrals, rewards, gift cards, VIP tiers, reviews, and wishlists, making it a versatile and feature-rich choice for Shopify store owners. Designed to help merchants streamline their operations, Growave combines multiple features into one platform, removing the need for multiple payments for each app individually. 

Features

• All-in-One Platform: Growave combines loyalty programs, referral systems, gift cards, product reviews, and wishlists into one comprehensive app, enabling merchants to manage everything from a single dashboard without any coding.
• Loyalty and VIP Tiers: Enhance customer retention and repeat purchases through a loyalty program with VIP tiers that reward loyal customers, encouraging them to return for more.
• Referral Program: Acquire new customers organically via an integrated referral program, helping to reduce advertising costs 
• Wishlist Functionality: Allow customers to create wishlists and receive triggered emails for items on sale or back in stock, maintaining engagement and increasing purchase likelihood.
• Automated Reviews Collection: Collect photo and product reviews automatically, enhancing store credibility and visibility.
• User-Generated Content (UGC): Showcase Instagram photos and other user-generated content (UGC) to increase conversions, as potential customers are more inclined to make a purchase when they see real-life examples of your products.

Pros & Cons

Pros:

• Consolidates multiple functionalities into a single app, simplifying management and reducing costs.
• Extensive customization options compatible with any Shopify theme, allowing for tailored branding.
• Real-time analytics provide valuable insights to optimize marketing strategies.

Cons:

• The wide range of features may overwhelm some users initially, requiring a bit of a learning curve.
• Businesses with particular needs might find the extensive functionality unnecessary for their operations.

Pricing

• ENTRY: $49/ month
• GROWTH: $149/ month
• PLUS: $399/ month

Rating: 4.8/5 (2132 reviews)

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5. Loox ‑ Product Reviews App

Loox is a powerful social proof solution designed to help brands build trust and drive sales through authentic customer feedback. This app automatically collects product reviews accompanied by photos and videos, making it easy for potential customers to see real-life experiences with your products. With fully customizable widgets that integrate seamlessly with your Shopify store, Loox enhances your site’s credibility without compromising performance. 

Features

• Automated Review Collection: Effortlessly gather product reviews through customized emails and review forms, streamlining the process for both customers and merchants.
• Incentivized Reviews: Boost engagement and the quality of reviews by encouraging customers to share photos or videos in exchange for next-purchase discounts.
• Customizable Display Widgets: Design visually appealing widgets, including carousels, pop-ups, and badges, that align with your brand to showcase reviews effectively.
• Multi-Platform Syncing: Sync product reviews across various platforms such as the Shop App, Meta Shops, and Google Shopping & Search, enhancing visibility and credibility.
• Social Proof Upsells: Drive sales with upsell features that highlight product reviews and ratings at key points in the shopping experience, leveraging social proof to increase conversions.

Pros & Cons

Pros:

• User-friendly setup allows for quick implementation and easy customization to match brand aesthetics.
• Automation reduces the workload associated with gathering and displaying customer feedback.
• The ability to incentivize reviews helps increase customer engagement and satisfaction.
• Strong integration capabilities with multiple platforms enhance the overall customer experience.

Cons:

• The reliance on customer-generated content may lead to variability in review quality.
• Some users may need help with the integration process, depending on their existing systems or themes.

Pricing

• Beginner: $9.99/ month
• Scale: $34.99/ month
• Unlimited: $299.99/ month

Rating: 4.9/5 (21595 reviews)

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6. Smile: Loyalty & Rewards

Smile: Loyalty & Rewards is an innovative loyalty program designed to transform first-time buyers into lifelong customers. By enabling merchants to create tailored loyalty, referral, and VIP programs, Smile helps increase sales, reduce acquisition costs and strengthen brand loyalty. 

Features

• Customizable Loyalty Programs: Create a unique loyalty program that rewards customers for purchases and interactions, transforming one-time shoppers into repeat buyers.
• Point System: Incentivize repeat purchases by rewarding every order with points, encouraging customers to return and engage with your brand.
• Social Media Engagement: Reward customers for social actions on platforms like Instagram, TikTok, and Facebook, enhancing brand visibility and expanding your reach.
• Points Bonus Events: Drive sales and customer engagement through points bonus events, generating excitement around special promotions or holidays.
• Performance Comparison: Optimize your loyalty program by comparing its performance against similar stores, enabling strategic adjustments to improve customer engagement and retention.

Pros & Cons

Pros:

• Quick setup with no coding required, making it accessible for all merchants.
• Flexible and customizable loyalty program options that suit various business models.
• An expert support team available to guide program best practices.
• Encourages customer engagement through rewards for social media interactions.

Cons:

• Limited customization options in the basic plan might require an upgrade for advanced features.

Pricing

• Starter: $49/ month
• Growth: $199/ month
• Plus: $999/ month

Rating: 4.8/5 (6441 reviews)

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7. Joy: Rewards & Loyalty Program

Joy: Rewards & Loyalty Program redefines customer loyalty with its innovative approach to rewards and referrals. Recognizing the evolving landscape of loyalty programs, Joy introduces features like Milestone Rewards and advanced Tier Perks, making it easier than ever for businesses to engage customers and drive repeat purchases. With a focus on automation, Joy allows discounts to be applied automatically, enhancing the shopping experience both online and at the point of sale. 

Features

• Milestone Rewards: Foster customer loyalty by rewarding shoppers as they reach specific spending milestones, deepening their connection with your brand.
• Advanced Tier Perks: Automatically apply discounts at various tiers without manual redemption, simplifying the customer experience and encouraging higher spending.
• Stackable Discounts: Boost conversion rates by offering stackable and combinable discounts, providing customers with more value and driving them back to your store.
• Loyalty Page Generator: Easily create a dedicated loyalty page that highlights your rewards program, enhancing visibility and encouraging sign-ups.
• Automated Email Notifications: All plans come with built-in email notifications and automation, keeping customers informed about their rewards and promoting further engagement.

Pros & Cons
Pros:

• Innovative features like Milestone Rewards and auto discounts make loyalty management simple and effective.
• Seamless integration with POS systems enhances the shopping experience in physical stores.
• Stackable discounts provide greater value to customers, encouraging repeat purchases.
• Automated notifications keep customers engaged and informed about their loyalty status.

Cons:

• Lack of dditional customization options to tailor the program to specific brand needs.

Pricing

• Professional: $24.99/ month
• Advanced Plan: $99/ month
• Enterprise Plan: $499/ month

Rating: 4.9/5 (1765 reviews)

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8. Loyalty Membership & Affiliate

AiTrillion is a comprehensive Shopify app designed to elevate your loyalty rewards program while seamlessly integrating email marketing and membership features. This app empowers businesses to build customer retention through flexible loyalty rewards, exclusive membership plans and targeted marketing campaigns. This all-in-one platform simplifies the management of loyalty points, affiliate marketing, product reviews, and more, making it an invaluable tool for online stores looking to boost revenue and customer engagement.

Features

• Flexible Loyalty Programs: Rreward customers with points for purchases and specific actions, fostering long-term relationships and repeat sales.
• Membership Plans: Offer exclusive membership options with unique perks, encouraging subscriptions for added value and increasing recurring revenue.
• Automated Marketing Campaigns: Enhance customer engagement with automated email, SMS, and web push campaigns.
• Affiliate Marketing Integration: Manage affiliate programs directly within the app, allowing customers to earn rewards for referrals and creating an additional revenue stream.
• AI-Powered Recommendations: Enhance the shopping experience with AI-driven product recommendations for upselling and cross-selling, helping customers discover products they love while increasing average order value

Pros & Cons

Pros:

• A comprehensive platform that combines loyalty, membership, and marketing tools in one place, simplifying management for store owners.
• Flexible loyalty and membership options cater to a variety of business models and customer needs.
• Automated campaigns enhance customer engagement while reducing manual marketing efforts.
• AI-driven recommendations can lead to increased sales by personalizing the shopping experience.

Cons:

• The extensive feature set may be overwhelming for new users who are just starting with loyalty programs.

Pricing

• Starter: $49/ month
• Growth: $99/ month
• Professional: $199/ month

Rating: 4.7/5 (494 reviews)

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9. Gameball: Loyalty, Points, VIP

Gameball is your go-to solution for creating a dynamic loyalty and rewards program designed to boost sales and enhance customer retention. With features like VIP tiers, store credit, and loyalty points, Gameball empowers businesses to incentivize repeat purchases and engage customers effectively. The app makes it easy to launch a tailored loyalty program that aligns with your brand’s identity, helping to turn casual shoppers into loyal fans.

Features

• Loyalty Rewards Program: Reward your customers with points, badges, freebies, and store credit, encouraging them to keep coming back for more.
• Engagement Opportunities: Customers can earn rewards not just for purchases but also for new signups, reviews, social media follows, and newsletter subscriptions.
• Referral Program: Implement a referral system that rewards customers for referring friends, creating a viral loop that can significantly boost your customer base.
• Gamification Elements: Enhance customer engagement with fun challenges, badges, spin-the-wheel games, leaderboards, and streaks that motivate customers to participate.
• Multilingual Support: Gameball offers its services in 10+ languages, including French, German, Italian, Spanish, and Japanese, making it ideal for international businesses.

Pros & Cons

Pros:

• Versatile loyalty rewards program that can be tailored to various customer behaviors and preferences.
• Engaging gamification features help keep customers interested and active in the program.
• Easy to integrate and launch, allowing businesses to see results quickly.

Cons:

• The gamification features may only suit some brands, especially those with a more traditional approach to customer engagement.

Pricing

• Starter: $19/ month
• Pro: $159/ month

Rating: 4.8/5 (233 reviews)

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10. Yotpo: Loyalty & Rewards

Yotpo Loyalty & Rewards is designed to streamline customer loyalty and retention efforts for businesses of all sizes. This agile loyalty platform allows you to launch your loyalty program swiftly and make continuous improvements without the need for developer support. With over 20 pre-built campaigns, Yotpo enables customers to earn and redeem points seamlessly, driving repeat purchases and increasing customer lifetime value (LTV). Its comprehensive analytics provide valuable insights into consumer behavior, helping you refine your strategies for lasting brand loyalty.

Features

• Diverse Reward Campaigns: Motivate repeat purchases and customer engagement with a wide range of rewards, including VIP tiers that enhance customer satisfaction.
• Tiered Loyalty Programs: Implement flexible tiered programs based on various criteria such as points earned, total spending, number of purchases, or referrals, catering to different customer segments.
• Integrated Experience: Yotpo's suite of products works cohesively to create a holistic loyalty experience, rather than just a standalone program, enhancing customer engagement and satisfaction.

Pros & Cons

Pros:

• Extensive analytics provide actionable insights to enhance loyalty strategies.
• Versatile reward options and tiered programs help cater to diverse customer needs.
• Seamless integration with Yotpo's other products enhances overall functionality and user experience.

Cons:

• While the no-code aspect is a benefit, it may limit advanced customization options for businesses needing more tailored solutions.
• Some users may need to find the pre-built campaigns more flexible for their specific branding or marketing strategies.

Pricing

• Gold: $199/ month

Rating: 4.7/5 (2568 reviews)

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How to Find The Best Shopify Loyalty Program?

With so many options, here’s how to find the best fit for your business:

Variety of Reward Options

When choosing a loyalty program app for your Shopify store, look for a variety of reward types to engage customers effectively. Options should include:

• Points-Based Rewards: Customers earn points for purchases, redeemable for discounts or freebies, encouraging repeat business.
• Discounts and Coupons: Offering immediate discounts can entice customers to return, enhancing their shopping experience.
• Cashback Rewards: Customers receive a percentage back on their purchases, motivating them to spend more.
• Exclusive Access: Rewarding loyal customers with early access to new products or special events fosters community and brand loyalty.

Customizable Rewards

Customization is essential for a successful loyalty program. Look for apps that offer:

• Tailored Rewards: Personalize rewards based on customer behavior, such as birthday bonuses, to make customers feel valued.
• Brand Alignment: Ensure rewards resonate with your brand values, enhancing customer connection and loyalty.
• Flexible Redemption Options: Allow customers to redeem rewards in various ways, ensuring a personalized experience.

Easy Integration

A seamless integration with your Shopify store and other tools is crucial. Consider the following:

• Shopify Compatibility: Ensure the app integrates smoothly, allowing for real-time tracking of purchases and rewards.
• Email Marketing Integration: Automate communications about rewards and promotions to boost customer engagement.
• CRM Integration: Linking to CRM tools provides insights into customer behavior, informing tailored marketing strategies.
• User-Friendly Setup: Choose an app that is easy to install and manage, streamlining the program's implementation.

A well-selected app will help create a loyalty experience that keeps customers returning, boosting your revenue and building lasting brand loyalty.

Learn more: Customer Loyalty: How to Build and Maintain Relationships

FAQs

Why should I use a loyalty app for my Shopify store?
Using a loyalty app can significantly boost customer retention, increase the lifetime value of your customers, and drive more referrals. It helps create a rewarding shopping experience that keeps customers interested and motivates them to come back to your store.

How do customers earn rewards with a loyalty program?
Customers can earn rewards in various ways, depending on the structure of your program. Common methods include earning points for every purchase, receiving bonuses for signing up, earning points for social shares or reviews, and gaining additional rewards for referring friends.

Can I integrate a loyalty app with my existing marketing tools?
Yes, many Shopify loyalty apps are designed to integrate seamlessly with other marketing tools you may already be using. This integration helps create a cohesive customer experience.

What are some effective ways to promote my loyalty program?
To promote your loyalty program, showcase it prominently on your website, send dedicated emails to your customer base, and leverage social media to spread the word. Consider offering a sign-up bonus to encourage enrollment and highlight the benefits customers can gain by joining.

Conclusion

Having a good loyalty program is essential for online stores that want to build strong relationships with customers. The right Shopify loyalty app can turn casual shoppers into loyal fans, encouraging them to shop more often and increasing their overall value.

By focusing on your goals and picking the right app for your store, you can create a fun shopping experience that pleases customers and helps your business grow. Whether you use points, referral rewards, or tiered perks, keep it simple and enjoyable for your customers.

As you develop your loyalty program, be open to trying new ideas and improving it based on customer feedback. With the right strategy, your Shopify loyalty program can stand out, boost customer satisfaction, and lead to lasting success.