Top 12 Instagram Apps for Shopify Merchants in 2024

In today's digital age, leveraging the power of social media is crucial for any e-commerce business aiming to thrive. Among all social platforms, Instagram stands out with its visual appeal and massive user base, making it a goldmine for Shopify store owners. But how do you tap into this potential effectively? Enter Instagram apps for Shopify – the game-changers that seamlessly integrate your online store with Instagram, enhancing your marketing efforts and driving sales.

Whether you're looking to showcase your products, streamline your social media management, or boost customer engagement, the right Instagram apps can make all the difference. In this blog, we'll explore the top 12 Shopify Instagram apps that can elevate your store's presence on Instagram, provide quick comparisons to help you make informed decisions, and share essential tips for running these apps successfully. Let's dive in and unlock the full potential of Instagram for your Shopify store!

What are Instagram Apps?

Instagram apps are specialized tools designed to integrate your Shopify store seamlessly with Instagram. These apps help you leverage Instagram's vast user base to promote your products, engage with customers, and drive sales. Connecting your Shopify store to Instagram allows you to generate a cohesive and engaging shopping experience that spans both platforms.

Instagram apps for Shopify offer a multitude of benefits, including:

• Increased Sales: Features like product tagging make it's simple for customers to locate and purchase items directly from your Instagram posts and stories.
• Enhanced Visual Appeal: Shoppable feeds allow you to showcase your products visually appealingly, directly on your Shopify store.
• Time-Saving Automation: Automated posting helps maintain a consistent Instagram presence without the need for constant manual updates.
• Boosted Engagement: User-generated content tools encourage customers to share their experiences with your products, increasing engagement and social proof.
• Data-Driven Decisions: Analytics and insights provide valuable metrics on your Instagram performance, helping you refine your strategy for maximum impact.

By integrating these apps, you can streamline your social media marketing, enhance customer interaction, increase traffic and boost sales for your Shopify store. In the following sections, we'll dive into the top 12 Instagram apps for Shopify that can help you achieve these goals and more.

Quicks comparisons of top Instagram Apps for Shopify

Top 12 Shopify Instagram Apps

1. EComposer

Elevate your Instagram marketing strategy with EComposer Page Builder, a powerful tool that simplifies the creation of stunning and highly converting pages for your Shopify store. EComposer's easy-to-use, live drag-and-drop editor allows you to build and customize various page types and sections effortlessly, from landing pages and homepages to product pages and blog posts.

Highlight Features:

• Instagram Feed Integration: Display your latest Instagram posts directly on your landing, homepage, or product pages, creating a seamless connection between your social media and your store.
• Instagram Gallery Layouts: Choose from various layout options to showcase your Instagram photos in grid, slider, or collage formats, enhancing your store's aesthetic and engaging visitors.
• Shoppable Posts: Tag products in your Instagram posts and automatically link them to your store’s product pages, allowing customers to shop directly from your Instagram feed.
• Instagram Analytics: Track the performance of your Instagram content on your store with integrated Page Analytics, helping you understand its impact on user engagement and sales.
• Stories & Highlights: Easily embed Instagram Stories and Highlights into your store’s pages, giving customers real-time updates and engaging content.
• Content Optimization: Utilize advanced tools like Image Optimizer and Lazy Load to ensure your Instagram photos load quickly and look great on all devices.

Pros:

• Easy integration of Instagram content with no coding required
• Flexible layout options for Instagram feeds
• Enhanced shopping experience with shoppable Instagram posts
• Real-time updates and high-quality display of Instagram photos
• Comprehensive analytics to track performance

Cons:

• Limited to Online Store 2.0 themes
• Requires initial setup to optimize Instagram content

Pricing:

• Free
• STANDARD: $19/month
• PRO: $39/month
• PREMIUM: $99/month

Rating: 5/5 (3,930 reviews)

2. Instafeed ‑ Instagram Feed

Mintt - Instafeed lets you display custom shoppable Instagram feeds on your Shopify store, converting visitors into customers. This app allows you to add minimalistic and stylish Instagram feeds to your store in under a minute. By showcasing Instagram content like photos and Reels, you can enhance social proof, drive conversions, and turn visitors into new Instagram followers. Additionally, Mintt - Instafeed helps you automatically drive fresh content to your store from your Instagram account.

Highlight Features:

• Gallery Layouts: Display posts (photos, Reels, videos) in a grid or slider format.
• Optimized Layout: Choose between manual or auto-optimized layouts for better presentation.
• Custom Rows and Columns: Adjust rows and columns for mobile devices to guarantee a responsive design.
• Shoppable Feeds: Tag multiple products on your posts to create shoppable Instagram feeds, which link directly to product pages.
• Hashtag Filtering: Filter posts by hashtags to organize and display content relevant to your brand.

Pros:

• Quick and easy setup in under one minute.
• Minimalistic and elegant design options that enhance store aesthetics.
• Shoppable feeds with product tagging to boost sales directly from Instagram.
• Automatic content updates to keep your store feed fresh.
• Customizable mobile layout for a responsive user experience.

Cons:

• Manual adjustment may be required for optimal layout customization.
• Filtering by hashtags may be limited depending on Instagram’s API.

Pricing: 

• Pro: $6/month
• Plus: $20/month

Rating: 4.9/5 (1,646 reviews)

3. Socialwidget ‑ Instagram Feed

Turn Instagram posts into sales with Socialwidget Instagram Feeds. Engage customers and boost sales. Display Instagram and TikTok content—photos, videos, and carousels—on your store, converting social media posts into engaging product showcases. Socialwidget empowers you to create shoppable Instagram feeds that permit customers to shop directly from your posts, maximizing sales opportunities. Easily match your brand with custom social media feeds using our ready-made templates, optimized for all devices. Build trust, credibility, and smooth shopping experiences with Socialwidget!

Highlight Features:

• Create Instagram Feeds: Display Instagram content on your website to increase social proof and engagement.
• Shoppable Posts: Tag products in Instagram content to make them shoppable directly on your store.
• Social Media Posts Display: Show photos and videos with eye-catching layouts.
• Hashtag and Public Account Sorting: Sort posts from Instagram hashtags and public accounts to easily organize feeds.
• Auto-Updating Content: Automatically drive fresh new content with auto-updating posts and videos.

Pros:

• Seamless integration with Instagram and TikTok.
• Ready-made templates that are customizable and optimized for all devices.
• Enhances social proof and customer engagement.
• Auto-updating content ensures fresh and relevant posts.

Cons:

• Pricing details are not readily available.
• Dependency on Instagram and TikTok for content.

Pricing:

• Free
• Standard: $9.90/month
• Professional: $19.90/month
• Advanced: $49.90/month

Rating: 4.9/5 (981 reviews)

4. Sauce: Instagram, TikTok & UGC

Improve conversions with Instagram Reels, TikTok videos, and User Generated Content (UGC) using Sauce. This all-in-one platform simplifies social marketing by transforming your Instagram and TikTok content into captivating shopping experiences. Sauce helps unlock your brand's potential with UGC and influencer partnerships, driving growth and amplifying sales. It provides a comprehensive solution for managing social content, influencer collaborations, and video shopping, including a Netflix-style feature for educational and conversion-focused video content.

Highlight Features:

• Shoppable Social Posts: Turn Instagram and TikTok posts into shoppable experiences.
• User-Generated Content (UGC): Leverage real-world content to build trust and boost sales.
• Influencer Partnerships: Enhance ROI with collaborations from trusted voices in your industry.
• Sauce TV: Offers Netflix-style video shopping that both educates and converts.
• End-to-End Solution: Comprehensive platform for managing UGC and influencer content seamlessly.

Pros:

• Comprehensive platform for integrating social media content and influencer marketing.
• Effective use of UGC and influencer partnerships to boost credibility and sales.
• Innovative Sauce TV feature for engaging video shopping experiences.
• The all-in-one solution streamlines social content management.

Cons:

• It may require significant integration effort for users new to social commerce platforms.
• Pricing details and specific features may vary, impacting overall cost.

Pricing:

• Essentials: $50/month
• Standard: $200/month
• Prime: $600/month

Rating: 4.7/5 (886 reviews)

5. InstaFeed+Story Instagram Feed

InstaFeed+Story Instagram Feed app lets you easily showcase a beautiful Instagram feed gallery on your Shopify store, including Instagram Stories and Highlights. Designed for simplicity, this app enhances your store with social proof by displaying Instagram content. It supports showcasing user reviews, product videos, influencer content, and more. Additionally, you can manually customize your Instagram Feed's appearance with customer chat support.

Highlight Features:

• Instagram Feed Gallery: Display your Instagram feed gallery on your website to enhance social proof and engagement.
• Instagram Stories & Highlights: Showcase Instagram Stories and Highlights on your site for added visibility of user reviews, product demos, and influencer content.
• Display Options: Choose from various Instagram slider and grid layouts for presenting your feed attractively.
• Promotions & Shoutouts: Run Instagram promotions and shoutouts to convert visitors into micro-influencers.
• Manual Customization: Get personalized support for customizing the look and feel of your Instagram Feed through customer chat.

Pros:

• Easy setup with multiple display options for Instagram content.
• Includes Instagram Stories and Highlights for diverse content presentation.
• Customizable feed appearance with manual support for a personalized design.
• Effective for running promotions and increasing visitor engagement.

Cons:

• Customization options may require direct interaction with customer support.
• Limited to Instagram content, which may not integrate other social media platforms.

Pricing:

• Free
• Concept Plan: $4.95/month

Rating: 4.8/5 (644 reviews)

6. EVM Instagram Feed ‑ Instafeed

EVM Instafeed allows you to effortlessly display your Instagram feed on your Shopify store in grid, slider, and collage formats. This app helps turn online shoppers and visitors into Instagram followers and customers by showcasing your Instagram photos with a professional design and multiple gallery layouts. You can choose from various preset templates to feature your Instagram feed on key store pages, such as the home page and product page. Instafeed ensures that your images stand out, engage followers, and connect with new visitors exploring your brand.

Highlight Features:

• Customization: Easily customize the colors and design of your Instagram feed, and ensure it is mobile-friendly.
• Easy Setup: Quickly set up and install on your store pages with just a few clicks.
• Display Modes: Choose from grid, collage, and slideshow formats to present your Instagram feed beautifully.
• Fast Loading: Ensures your Instagram feed loads quickly without slowing down your site.
• Real-Time Updates: Autoupdates your feed in real-time, so new photos appear instantly.

Pros:

• User-friendly setup with one-click installation.
• Multiple display modes (grid, collage, slideshow) to suit various design preferences.
• Fast loading times to maintain site performance.
• Real-time updates for an always-current feed.
• Customizable design options for better integration with your store’s branding.

Cons:

• Limited to displaying only Instagram content.
• Some advanced customization features may require additional setup.

Pricing:

• Free
• PRO: $5.99/month
• PREMIUM: $12.99/month

Rating: 4.7/5 (526 reviews)

7. Covet Instagram Feed & Reviews

Covet helps you create a dynamic and engaging visual experience by curating shoppable and customizable user-generated Instagram feeds and photo review galleries. This app allows you to automate the display of Instagram content, including photos, videos, and reels, from specific profiles or hashtags. It also enables you to invite customers to upload their own image and video reviews, run email campaigns, and manage media submissions. With features like shoppable galleries, seasonal lookbooks, and photo contests, Covet.pics fosters a strong community around your brand.

Highlight Features:

• Automated Instagram Feed: Display Instagram content from specific profiles or hashtags, including photos, videos, and reels.
• Photo Reviews: Invite customers to upload their photos and videos, which can be approved and featured in the gallery.
• Shoppable Gallery: Permit users to browse and shop products directly within the gallery.
• Lookbook Creation: Curate and showcase seasonal product photos to highlight your brand’s offerings.
• Product Gallery: Display product photos in aspirational, real-life settings to engage potential buyers.

Pros:

• Automates and integrates user-generated content from Instagram seamlessly.
• Encourages customer engagement through photo and video reviews.
• Shoppable galleries enhance the shopping experience directly from the feed.
• Offers tools for creating lookbooks and showcasing products in a real-life context.
• It provides options for running photo contests and building a community.

Cons:

• May require active management to approve and moderate customer-generated content.
• Some advanced customization options may require additional effort to implement.

Pricing:

• Lite: $9.99/month
• Growth: $29.99/month
• Premium: $79.99/month
• Enterprise: $199/month

Rating: 4.8/5 (396 reviews)

8. Wave: Instagram feed & TikTok

The Wave app lets you display and manage Instagram and TikTok feeds on your Shopify store. This app supports gallery layouts—grid, masonry, slider, and listing—and allows you to tag products in your Instagram photos, making them shoppable. It also offers functionality to run contests using UGC, analyze customer behavior through impressions and conversions, and seamlessly integrate TikTok videos. With features to auto-approve and hide content, this app helps turn store visitors into followers and customers.

Highlight Features:

• Product Tagging: Tag products in your Instagram photos to generate a seamless shopping experience directly from your feed.
• Gallery Layouts: Display Instagram galleries in multiple layouts including grid, masonry, slider, and listing to match your store’s design.
• User-Generated Content (UGC): Run contests and build social proof by pulling UGC via hashtags.
• Content Management: Manage and auto-approve images and videos, and hide outdated content for a fresh feed.
• Analytics: Track customer behavior with analytics on impressions and conversions to see how your Instagram feed drives sales.
• TikTok Integration: Showcase TikTok videos on your store to engage with a broader audience.

Pros:

• Versatile gallery layouts offer flexibility in display options.
• Shoppable Instagram photos simplify the purchasing process for customers.
• UGC features and contest capabilities enhance social proof and engagement.
• Comprehensive analytics provide insights into customer behavior and feed performance.
• Seamless integration of TikTok content broadens social media presence.

Cons:

• May require additional configuration for optimal integration with various themes.
• Focuses primarily on Instagram and TikTok, potentially limiting cross-platform social media integration.

Pricing:

• PRO: $4.95/month

Rating: 4.8/5 (312 reviews)

9. Instagram Feed Instafeed RPTR

The IInstagram Feed Instafeed RPTR App integrates with the latest Instagram Graph API 2.0, allowing you to display your Instagram feed images on your Shopify store in either slider or grid formats. The app ensures a smooth transition from your theme’s Instagram layout with new image hover options. It offers a direct link feature for posts to bypass popups and leads customers directly to your Instagram content. Setup is simple, with one-click installation and customization options to match your store’s branding.

Highlight Features:

• Slider & Grid Layouts: Display your Instagram feed in either slider or grid format to suit your design preferences.
• Easy Connection: Connect your Instagram account by simply signing in.
• Image Hover Options: Preserve your current layout during migration from your theme’s Instagram integration.
• Direct Link Option: Provide a direct link to Instagram posts, avoiding popups and enhancing user experience.
• One-Click Installation: Quick and easy setup on the home page or individual pages.
• Customization: Customize overlay and text colors to match your store’s aesthetics.
• Responsive Design: Automatically refreshes and displays real-time content, ensuring your feed is always up-to-date.

Pros:

• Utilizes the latest Instagram Graph API 2.0 for updated functionality.
• Choice of slider or grid layouts for flexible display options.
• Preserves existing layout with new hover options for smooth migration.
• Direct link to Instagram posts enhances user navigation.
• Simple installation and customization for easy integration.

Cons:

• May require adjustments to fully integrate with some 2.0 themes.
• Limited to Instagram feed content; no support for other social media platforms.

Pricing: Free

Rating: 4.9/5 (390 reviews)

10. Cameo ‑ Instagram Shop Feed

The Cameo app allows you to create shoppable Instagram galleries by tagging products in your Instagram images. This app simplifies the process of connecting your Instagram account, aggregating photos, and embedding shoppable galleries on your Shopify store pages. It enhances user engagement by leveraging Instagram content and user-generated content (UGC), making it easier to shop from your Instagram feed with ease.

Highlight Features:

• Shoppable Instagram Feed: Tag products directly on Instagram photos to create a shoppable gallery that allows users to purchase items effortlessly.
• One-Click Installation: Quick and easy setup with a single click, making integration seamless on your store pages.
• User-Generated Content: Utilize UGC to enhance trust and engagement with your audience.
• Automatic Product Galleries: Create galleries that automatically update with product-specific content.
• Mobile Responsive: Ensure your shoppable Instagram galleries are mobile-friendly and load quickly on all devices.

Pros:

• Streamlined process for tagging products and creating shoppable galleries.
• Easy installation and setup with one-click integration.
• Benefits from user-generated content to build social proof.
• Automatic updates ensure galleries are always current.
• Responsive design ensures optimal performance across devices.

Cons:

• Limited to Instagram content; does not support other social media platforms.
• Customization options might be restricted depending on the app’s features.

Pricing:

• BASIC: $9.99/month
• Professional: $19.99/month
• UNLIMITED: $29.99/month
• PLUS: $49.99/month

Rating: 4.5/5 (201 reviews)

11. Foursixty Shoppable Social UGC

Foursixty allows you to create shoppable galleries featuring Instagram, TikTok, User Generated Content (UGC), and ambassador content for your online store, email campaigns, and the Shop App. This app is designed to enhance the social shopping experience by engaging customers, building social proof, and increasing purchase intent. Ideal for businesses leveraging Instagram, building social communities, or collaborating with ambassadors, Foursixty helps boost sales through impactful social content.

Highlight Features:

• Email and Cart Campaigns: Integrate Instagram and UGC into your email marketing strategies and abandoned cart campaigns.
• Shoppable Galleries: Display shoppable galleries on product pages, homepages, and dedicated pages to enhance user engagement.
• Ambassador Galleries: Create and showcase dedicated galleries for your brand ambassadors.
• UGC Collection: Collect User Generated Content from customers and secure legal rights to feature their posts.
• Auto-Scheduling and Analytics: Auto-schedule Instagram posts and access in-depth analytics to refine your social media strategy.

Pros:

• Comprehensive social shopping experience that enhances engagement and boosts sales.
• Ability to create dedicated galleries for brand ambassadors and UGC.
• Integration with email campaigns and abandoned cart strategies for increased conversion.
• Efficient UGC collection with legal rights management.
• Auto-scheduling and detailed analytics for optimized social media management.

Cons:

• May require initial setup and integration effort for seamless functionality.
• Pricing details are not specified, which may impact cost considerations.

Pricing:

• Essential: $90/month
• Complete: $300/month
• Complete Plus: $500/month

Rating: 4.9/5 (179 reviews)

12. BIK Instagram, Whatsapp, Email

BIK streamlines and enhances your customer communication and marketing efforts by integrating multiple channels, including WhatsApp, Instagram, Email, and SMS. This app enables two-way communication across various revenue-generating flows such as abandoned cart recovery, upselling, cross-selling, and welcome messages. BIK allows you to create personalized customer journeys and automate responses to shop events, boosting average order value (AOV) and overall conversions. With features like advanced chatbots, a comprehensive customer service suite, and gamification tools, BIK helps you effectively engage and support your customers.

Highlight Features:

• Marketing Campaigns & Automations: Reach customers through WhatsApp, Instagram, Email, and SMS with automated marketing messages and campaigns.
• Advanced Chatbot & Journeys: Utilize chatbots on WhatsApp and Instagram to guide customers and enhance their shopping experience.
• Customer Service Suite: Manage communications through Inbox, Messenger, Instagram, WhatsApp, SMS, and Email, providing a unified support experience.
• Instagram AI: Automate comment responses to direct messages and facilitate end-to-end purchases directly on Instagram.
• Gamification: Engage customers with interactive elements like Spin the Wheel, Back in Stock notifications, and Price Drop alerts.

Pros:

• Integrates multiple communication channels into one platform, simplifying customer interactions.
• Advanced chatbots and automation tools enhance customer engagement and recovery rates.
• Comprehensive customer service suite supports various messaging platforms.
• AI-driven features and gamification elements boost user interaction and sales.
• Dedicated growth strategy manager provides personalized support and guidance.

Cons:

• The app may require time to fully set up and customize various automation flows.
• Advanced features may be complex for users unfamiliar with multi-channel marketing.

Pricing: Free

Rating: 4.7/5 (52 reviews)

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What should be noticed to run Instagram Apps?

When selecting and running Instagram apps for your Shopify store, it’s essential to be aware of various functions that can impact how effectively you use Instagram to boost your online presence and drive sales. Here’s a comprehensive note on key functions to consider:

Versatile Feed Integration: When selecting an Instagram app for your Shopify store, look for one that offers flexible feed integration options. The ability to display Instagram content in various formats—such as grid, slider, collage, and masonry—ensures that the feed complements your store’s design and engages visitors effectively. This flexibility allows you to choose a layout that enhances your store's visual appeal and aligns with your branding.

Shoppable Features: Shoppable features are a must-have for any Instagram app. Ensure the app supports product tagging directly within Instagram posts, allowing customers to purchase items seamlessly from your feed. Direct link options are also beneficial, as they enable users to navigate directly to Instagram posts without pop-ups, making the shopping experience smoother and more intuitive.

User-Generated Content (UGC) Capabilities: Effective Instagram apps should excel in managing user-generated content (UGC). Look for apps that automate the collection and moderation of customer photos and videos, helping you build social proof and trust. UGC capabilities can significantly boost engagement and encourage more authentic interactions with your brand, ultimately driving higher sales.

Performance Optimization: Performance optimization is crucial for maintaining a smooth user experience in your store. Choose an Instagram app that incorporates features like lazy loading and real-time updates to ensure your site remains fast and responsive. This helps prevent slow loading times and ensures that Instagram content is displayed promptly without negatively impacting your store’s performance.

Analytics and Reporting: It is valuable for tracking the effectiveness of your Instagram feed. Choose an app that provides insights into engagement metrics, such as likes, comments, and clicks. Understanding these metrics helps you assess the performance of your Instagram content and make data-driven decisions to improve your social media strategy.

Integration and Support: Integration with other tools and reliable customer support are key considerations. Ensure the Instagram app can integrate with your existing marketing tools and provides responsive support to address any issues. Regular updates and excellent customer service contribute to a seamless experience and long-term satisfaction with the app.

Conclusion 

Choosing the right Instagram app for your Shopify store can transform your social media presence into a powerful sales driver. By focusing on key functionalities—such as versatile feed integration, shoppable features, and user-generated content capabilities—you can enhance your store's visual appeal and boost customer engagement. Performance optimization and mobile responsiveness ensure a seamless experience for all users, while customization options and analytics provide valuable insights to refine your strategy.

Ultimately, the right Instagram app will not only complement your store's design but also integrate smoothly with your overall marketing efforts. With the ability to display captivating Instagram content, streamline shopping experiences, and harness the power of social proof, you can elevate your online store and drive meaningful results. Make an informed choice, and watch as your Instagram feed becomes a dynamic and effective component of your e-commerce success.