10+ Best Shopify Survey Apps to Get High-Quality Feedback

One of the most effective ways to gain insight into customer preferences and behaviors is through a Shopify survey app. 

By integrating a Shopify survey app into your online shop, you can quickly gather invaluable feedback on customer satisfaction, product interest, and overall shopping experiences. In this blog, we’ll explore the 11+ best survey apps for Shopify in 2024 that will help you engage customers and boost sales. 

What is a Survey App?

A survey app is a tool that helps businesses get feedback from customers using questions, polls, and surveys. These apps let store owners learn about what customers like, how satisfied they are, and their shopping habits, which can improve the shopping experience.

Benefits of Survey Apps for Your Store

Here are some key advantages:

• Enhanced Customer Insights: Gain valuable data on customer preferences and pain points, allowing you to tailor your offerings effectively.
• Improved Customer Engagement: Inviting feedback fosters a sense of value and creates a dialogue with your customers.
• Informed Decision-Making: Access to customer feedback enables data-driven decisions for product adjustments, website improvements, and better customer service.
• Streamlined Feedback Collection: Easily gather feedback with automated reminders and user-friendly interfaces to maximize response rates.
• Enhanced Marketing Strategies: Insights from surveys inform tailored marketing campaigns that resonate with your audience’s needs.

A Quick Comparison of the Shopify Survey Apps

10+ Best Survey Apps for Shopify to Improve Sales

1. Judge.me Product Reviews App

Judge.me is a versatile product review app for Shopify stores, designed to collect and showcase customer reviews with ease. With automated review requests and social sharing capabilities, Judge.me helps build social proof and trust, making it easier for potential customers to make purchase decisions.

Features

• Automated Review Requests: Seamlessly prompt customers for feedback after a purchase by sending review requests automatically.
• Customizable Review Emails: Tailor review request emails to align with your brand’s voice, increasing response rates.
• Multi-Page Review Display: Showcase reviews across various pages, such as product and home pages, to maximize visibility.
• Social Sharing: Enables sharing reviews on social media, enhancing your store’s credibility and reach.

Pros & Cons

Pros:

• Easy installation and setup process on Shopify stores.
• A user-friendly review system enhances customer experience.
• Customizable email templates encourage more customer feedback.
• A multi-page display of reviews boosts social proof and builds trust.

Cons:

• Limited customization options for the review widget.
• Some users experience integration or setup challenges.
• The free version offers limited features.

Pricing

• Awesome: $15/ month

Rating: 5/5 (35,919 reviews)

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2. Fairing: Post Purchase Surveys

Fairing, previously known as Enquire, is a powerful survey tool specifically crafted for e-commerce brands on Shopify, especially those on Shopify Plus. With Fairing, stores can gather valuable post-purchase insights by deploying targeted attribution and NPS surveys to track customer behavior, ad performance, and lifetime value (LTV). The app's rich data capabilities make it an essential tool for businesses focused on customer insights and conversion optimization.

Features

• Attribution Surveys: Set up “How Did You Hear About Us?” (HDYHAU) questions to capture attribution data directly from customers post-purchase.
• Customer LTV Analysis: Integrate survey responses with LTV metrics to better understand the lifetime value of customer segments.
• Platform Integrations: Sync with Triple Whale, Klaviyo, Google Sheets, Elevar, and more for seamless data transfer and automation.
• Targeted Questions: Customize survey questions based on criteria such as new vs. returning customers or product purchased.
• NPS & Custom Surveys: Collect Net Promoter Score (NPS) feedback and other insights that help tailor your customer experience.
• Shopify Plus Certified: Designed for Shopify’s Order Status and Thank You Page, making it compatible with Shopify Checkout Extensions.

Pros & Cons

Pros:

• Provides in-depth insights into ad attribution and customer preferences.
• Powerful integrations enable easy data sharing and automation.
• Allows for highly targeted survey questions, enhancing response relevance.
• Certified for Shopify Plus, it is a reliable option for high-volume stores.

Cons:

• Add-ons required for advanced LTV analysis.
• Complexity in setup may require time for optimization.

Pricing

Rating: 4.9/5 (188 reviews)

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3. Grapevine Post‑Purchase Survey

Grapevine Post Purchase Survey is a dynamic survey tool designed to help Shopify store owners capture essential customer insights through multi-question surveys and Net Promoter Score (NPS) surveys. By tracking customer satisfaction at various stages of the shopping journey, Grapevine empowers businesses to optimize their marketing spend based on data-driven insights, making it easier to identify top-performing marketing channels.

Features

• Attribution Insights: Understand customer origins and high-value channels to refine marketing strategies.
• Flexible Question Types: Supports multiple question formats, including fixed response, open text, and NPS.
• Unlimited Surveys and Responses: Provides unlimited survey options with zero branding to maintain a professional look.
• Targeted Survey Delivery: Customize surveys for new, returning, or all customers in multiple languages for broader reach.
• Easy Setup & Support: Offers a user-friendly interface with dedicated support to streamline the setup process.

Pros & Cons

Pros:

• Simple, intuitive UI for easy survey creation and implementation.
• Targeted survey options allow tailored customer feedback collection.
• No branding on surveys, ensuring a seamless customer experience.

Cons:

• Limited customization options may restrict design flexibility.
• Fewer integration options compared to similar survey tools.

Pricing

• Complete: $25/ month

Rating: 5/5 (170 reviews)

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4. Customer.guru Net Promoter NPS

Net Promoter (NPS) is a specialized survey tool designed to measure customer satisfaction through Net Promoter Score-based surveys. By segmenting feedback based on factors like products purchased, timing (such as Christmas or Black Friday), number of orders, and geographic location, NPS enables Shopify merchants to gain a clear view of customer sentiment and discover valuable trends.

Features

• Segmented Customer Insights: Track satisfaction based on customer segments, such as purchase date, geographic location, and product type.
• Smart Follow-Ups: Boost response rates with automated follow-ups for survey completion.
• Embedded Testimonials and Reviews: Incorporate real-time feedback to showcase customer satisfaction.

Pros & Cons

Pros:

• Fast setup with a straightforward installation process.
• Smart follow-ups increase survey response rates.
• Deep segmentation options help uncover specific customer trends.

Cons:

• Limited to NPS-style feedback, which may lack qualitative detail.
• It may require additional tools for more in-depth survey customization.

Pricing

Rating: 4.5/5 (195 reviews)

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5. Zig Poll ‑ Survey & Form Popup

Zigpoll is a dynamic, multilingual survey app for Shopify that enables store owners to gain valuable insights from customers at ideal moments, such as post-purchase or during checkout. With its fast-loading, no-code setup, you can create and customize surveys to gather zero-party data via your website, email, or SMS. Zigpoll’s AI-powered analytics and comprehensive dashboard streamline data interpretation, making it easier to optimize your marketing, product development, and customer experience strategies.

Features

• Advanced Post-Purchase Surveys: Obtain detailed customer feedback after purchases without any coding required.
• Full Customization and Multilingual Support: Customize survey details and translate them into multiple languages to localize customer interactions.
• Abandoned Checkout Campaigns: Address pain points that lead to cart abandonment and re-engage customers.
• Shopify Dashboard Integration: Connect survey responses directly to Shopify’s customer and order dashboards for better insights.
• Compatibility with Checkout Extensions: Supports Order Status and Thank You Page Checkout Extensions to ensure seamless survey integration.

Pros & Cons

Pros:

• Intuitive, no-code setup that’s quick to implement.
• Advanced data analytics with AI to enhance business insights.
• Multilingual and fully customizable for various customer segments.

Cons:

• May require further integration for specialized data reporting.
• Limited to Shopify's ecosystem, which may reduce flexibility for multi-platform sellers.

Pricing

Rating: 5/5 (344 reviews)

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6. Hulk NPS Post Purchase Survey

The Post Purchase Survey app is designed to make collecting customer feedback seamless and impactful for Shopify store owners. By embedding customized post-purchase surveys on the Thank You page, this app allows you to measure Net Promoter Score (NPS), understand customer satisfaction, and fine-tune your customer experience. With its one-click installation and intuitive survey setup, gathering insights has never been easier—enabling you to respond to customer needs quickly and effectively.

Features

• Fast Insight Collection: Gather valuable feedback in under 30 seconds to enhance customer satisfaction.
• Thank You Page Integration: Embed post-purchase surveys directly on the Thank You page, increasing response rates.
• Analytics Dashboard: Act on customer insights immediately with a comprehensive analytics dashboard.
• Conditional Logic: Create dynamic surveys tailored to each customer with the Conditional Logic feature.

Pros & Cons

Pros:

• Easy and quick installation with a user-friendly interface.
• Embedded Thank You page surveys boost response rates.
• Conditional Logic feature for tailored, relevant customer insights.

Cons:

• Limited customization options for advanced users.
• Some users may find analytics features basic without more in-depth reporting options.

Pricing

Rating: 4.7/5 (100 reviews)

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7. Neowauk ‑ Email & Survey Popup

Neowauk is an innovative survey and quiz app that brings the power of gamification to your Shopify store. This versatile tool enables you to design captivating pop-ups that capture leads, collect feedback, and conduct fun product quizzes and games. With many customizable templates, Neowauk empowers you to connect with your customers in entertaining and interactive ways, enhancing their shopping experience while boosting your engagement rates.

Features

• Versatile Pop-ups: Design interactive surveys, quizzes, and games to capture leads and collect valuable customer feedback.
• Logical Path Configuration: Customize survey questions based on previous responses for a tailored experience that keeps users engaged.
• Product Recommendation Quizzes: Help customers find the most suitable products through interactive quizzes that guide their choices.
• Gamified Engagement: Incorporate fun elements like Spin and Wins, Flip Games, and Scratch and Win to elevate customer interaction and excitement.

Pros & Cons

Pros:

• There are many templates and customization choices for pop-ups.
• The intuitive editor enables you to create and adjust pop-ups without needing any technical skills.
• Allows you to create and modify pop-ups without technical expertise.

Cons:

• It may take some users time to explore and make the most of all the features fully.
• Gamified elements might not align with every brand’s tone or audience preferences.

Pricing

• GROWTH: $10.95/ month

Rating: 4.6/5 (47 reviews)

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8. POWR Survey & Feedback Forms

POWR Survey & Feedback Forms is a powerful tool designed to help Shopify store owners understand the driving forces behind new sales and the factors that may be causing customer attrition. By collecting post-purchase feedback about customer experiences, this app offers valuable insights that can inform your marketing and sales strategies. With a variety of pre-built templates and integration options, you can quickly set up satisfaction surveys and polls to gather essential customer information in just minutes.

Features

• Unlimited Surveys and Polls: Create as many surveys or polls as you need to gather feedback on various aspects of your business.
• Automatic Data Storage: All survey and poll responses are auto-saved to your Responses Dashboard for easy access and analysis.
• Instant Notifications: Receive email alerts for every survey or poll response, and sync your data with Google Sheets for seamless tracking.
• Flexible Field Options: Choose from multiple field types, including dropdowns, multiple choice, email, images, and star ratings to tailor your surveys.
• Spam Protection: Enhance the integrity of your data by adding reCAPTCHA to your surveys or polls to prevent spam submissions.

Pros & Cons

Pros:

• Easy to set up and customize with a variety of templates.
• Instant notifications and data syncing streamline response management.
• Comprehensive field options provide flexibility in how feedback is gathered.

Cons:

• Users may need to invest time in exploring all available features for optimal use.
• The free version may have limitations on advanced functionalities.

Pricing

• Starter: $9.99/ month
• Pro: $17.49/ month

Rating: 4.4/5 (106 reviews)

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9. Peek! ‑ Better Replay & Survey

Peek! - Better Replay & Survey is a robust tool designed to enhance your understanding of customer behavior by providing detailed session recordings and easy-to-integrate surveys. This app allows Shopify store owners to gain insights into user experience (UX) by analyzing session data such as browser type, session length, location, and timestamps. By identifying pain points through direct customer feedback, you can optimize your store to convert visitors into loyal customers.

Features

• Session Recordings: Replay full session recordings to analyze user interactions and understand UX issues, allowing for targeted improvements.
• E-commerce Segmentation: Get easy-to-read insights with e-commerce-specific segmentation to focus on elements that matter most for your business.
• Post-Purchase Surveys: Build a connection with your customers by deploying post-purchase surveys to gather feedback and enhance customer satisfaction.
• Intuitive Feedback Collection: Integrate simple surveys into the checkout page to ask concise questions and capture valuable insights directly from your customers.
• Centralized Response Management: Organize and centralize survey responses to better understand user feedback and drive performance improvements.

Pros & Cons

Pros:

• Provides detailed session recordings to pinpoint UX issues.
• E-commerce-specific insights make it easier to focus on relevant data.
• Seamless integration of surveys allows for direct customer engagement.

Cons:

• Some users might find the interface initially overwhelming due to the abundance of data.

Pricing

• GROWTH: $29/ month

Rating: 4.8/5 (2724 reviews)

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10. REVIEWS.io Product Reviews

REVIEWS.io is a comprehensive solution designed to help Shopify store owners harness the influence of customer reviews in increasing sales and establishing trust. By collecting, managing, and displaying product reviews from multiple sources—including Google and social media—REVIEWS.io transforms your customer feedback into actionable insights. With the ability to turn photo reviews, video testimonials, and social media mentions into shoppable user-generated content (UGC) galleries, this app not only enhances your brand’s credibility but also drives higher click-through rates (CTR) and lowers ad costs.

Features

• Multi-Platform Review Management: Collect and manage product reviews from various platforms, including Facebook, Etsy, and Google, all from a centralized dashboard.
• Automated Review Requests: Streamline the process of gathering reviews by sending automated requests via the REVIEWS.io dashboard or integrations with email marketing tools like Klaviyo and MailChimp.
• Star Ratings and Trust Badges: Enhance your visibility by displaying star ratings in Google Ads and Google Shopping, as well as review nuggets and trust badges on your site.
• Engagement-Driving Surveys: Implement surveys at multiple touchpoints to collect insights and drive customer engagement, enhancing the overall shopping experience.
• Integration Capabilities: Seamlessly integrate with over 50 eCommerce technologies, allowing you to import reviews and UGC quickly and efficiently.

Pros & Cons

Pros:

• Versatile review management across multiple platforms enhances brand reputation.
• Automated review request feature saves time and improves response rates.
• Effective tools for displaying social proof can lead to increased sales.

Cons:

• Some users may find the integration process with other platforms to be complex.

Pricing

Rating: 4.6/5 (707 reviews)

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How to effectively conduct a Shopify survey?

While Shopify surveys are indispensable tools for improving your services, having a clear purpose is key to driving a successful questionnaire campaign. The results are only as good as the questions asked. 

Here are the key points to getting more effective answers and better results:

• Clarify Your Intention: Always start by confirming the purpose of your survey. Your questions should relate directly to your goals, designed so that the results contribute meaningfully to your objectives. A well-defined purpose ensures that you ask the right questions.
• Keep It Simple: Long, complex questions can confuse customers and lead to inaccurate responses. Ensure that your questions address a single point using direct and relatable language. Clear, concise questions are more likely to yield better insights.
• Ditch Loaded Questions: To get useful feedback, avoid creating leading questions or those with an obvious bias. Such questions can produce skewed data and harm the reliability of your survey results. Aim for neutrality to foster honest responses.
• Let Customers Know Their Privacy Is Safe: It’s essential for participants to feel secure when sharing their information. Start each survey with a message about safety and privacy, reassuring customers that their responses will remain confidential. This transparency encourages more participants to engage.
• Stay Relevant: Selecting an appropriate sample size of participants relevant to the survey’s goal will lead to better results. Focus on gathering feedback from customers who have actually interacted with your store, as their insights will be the most pertinent.
• Pre-Test Your Questions: Before launching your survey, run your questions by a small test group. This pre-testing phase will help you improve the clarity of your questions and allow you to identify patterns to look for in responses. A test run can reveal potential issues and enhance the overall effectiveness of your survey.

How to Choose Survey Apps for the Shopify Store?

There are many key factors to consider when choosing the best survey app:

• Customizable Survey Templates: Look for apps that provide a variety of pre-designed templates tailored for different types of surveys (e.g., customer satisfaction, product feedback). This allows for quick setup and ensures a professional look.
• Advanced Question Types: Opt for apps that offer diverse question formats, such as Likert scales, sliders, and open text fields. These options enable you to gather detailed insights beyond simple yes/no or multiple-choice questions.
• Conditional Logic: Choose an app that allows for conditional logic, where the next question changes based on previous answers. This feature makes surveys more relevant and engaging for respondents, leading to better data quality.
• Response Segmentation: Look for an app that enables you to segment responses based on customer demographics or behavior. This helps you analyze data more effectively and tailor your strategies for different customer groups.
• Incentives and Rewards Management: Some survey apps allow you to integrate incentives (like discounts or freebies) for completing surveys. This can significantly boost response rates by motivating customers to participate.
• Multichannel Distribution Options: Choose an app that lets you distribute surveys across multiple channels—like email, social media, or directly on your website—ensuring you reach a wider audience for feedback collection.

With these factors, you can choose a survey app that aligns with your store's goals, enhances your customer feedback process, and ultimately contributes to improved sales and customer satisfaction.

FAQs

Can I customize the surveys to match my brand?

Yes, many Shopify survey apps offer customization options, allowing you to modify the appearance of your surveys to reflect your brand’s identity. You can often add your logo, change colors, and choose from various question formats to create a cohesive brand experience.

What types of surveys can I conduct with these apps?

You can conduct various types of surveys using Shopify survey apps, including customer satisfaction surveys, post-purchase surveys, exit surveys, market research surveys, and feedback polls. 

How do I analyze the survey responses?

Most survey apps come with built-in analytics and reporting features that allow you to analyze survey responses easily. These features typically include real-time data visualization, response trends, and demographic breakdowns, helping you identify patterns and make data-driven decisions.

How can I motivate customers to engage in surveys?

To encourage customer participation, keep surveys short and focused, offer incentives (like discounts or freebies), and communicate the value of their feedback. Letting customers know how their input can lead to improvements in your products or services can also motivate them to participate.

Can I integrate survey apps with other tools I use?

Yes, many Shopify survey apps offer integration capabilities with various tools, including email marketing platforms, CRMs, and analytics software. This integration can enhance your workflow, simplifying the analysis and response to customer feedback.

Conclusion

In the competitive eCommerce landscape, leveraging customer feedback is essential for driving sales and enhancing loyalty. The 10+ Best Survey Apps for Shopify featured in this blog provide invaluable insights that help you understand customer preferences and challenges.

By using these survey apps, you can increase sales and enhance your customers' shopping experience. Start gathering feedback today and watch your Shopify store thrive!