Top 15 Successful Shopify Stores In Pakistan - Learn How

Pakistan’s eCommerce scene is on fire! More and more entrepreneurs are turning to Shopify to build online stores that generate massive sales. From trendy fashion brands to niche gadget stores, some Shopify businesses in Pakistan are hitting huge milestones, but what’s their secret?

If you’ve ever wondered how some online stores skyrocket while others struggle, you’re in the right place. In this blog, we’ll dive into the top Shopify stores in Pakistan, uncovering what makes them successful and, most importantly, how you can apply their winning strategies to your store. Let’s jump in and learn from the best!

Ecommerce in Pakistan Landscape

Pakistan’s e-commerce industry is booming, and it’s only getting bigger! With a population of over 240 million and rapidly increasing internet penetration, the country has become a hotbed for online shopping. From fashion and beauty to tech and home essentials, Pakistanis are embracing digital shopping like never before.

But what’s driving this explosive growth? Let’s break it down:

1. Internet & Smartphone Penetration on the Rise 

With over 125 million internet users and smartphone adoption skyrocketing, online shopping has become more accessible than ever. People can browse, compare, and buy products with just a few taps, creating a massive opportunity for e-commerce businesses in Pakistan.

2. Growing Trust in Online Payments 

For years, cash on delivery (COD) dominated Pakistan’s e-commerce landscape. But things are changing! With the increase of digital payment solutions like Easypaisa, JazzCash, and credit/debit cards, more consumers are shifting towards secure online transactions, boosting the overall Shopify store conversion rates in Pakistan.

3. Social Media Driving E-commerce Growth

Pakistanis love social media! Platforms like Facebook, Instagram, and TikTok contribute a part in driving traffic to your online stores. Many successful Shopify stores in Pakistan leverage influencer marketing, paid ads, and viral content to grow their brands.

4. Shopify Empowering Local Entrepreneurs

Shopify has made it incredibly easy for Pakistanis to launch and scale online businesses. With its user-friendly interface, powerful integrations, and global reach, Shopify enables businesses to compete with big brands - even without a physical storefront.

5. Government & Logistics Support

Pakistan’s government has been actively supporting the digital economy with initiatives like the E-commerce Policy 2019. Plus, logistics providers like TCS, Leopards, and BlueEx have improved delivery efficiency, making it easier for leading Shopify stores in Pakistan to fulfill orders nationwide.

What Does This Mean for You?

If you’re looking to start or scale your Shopify store in Pakistan, there’s never been a better time! The demand for online shopping is growing, digital payments are rising, and social media is fueling brand visibility.

Now, let’s dive into the top Shopify stores in Pakistan that are making waves - and uncover their secrets to success. 

15 Best Shopify stores in Pakistan that are worth following

1. J. (Junaid Jamshed) – Fashion With a Cultural Touch

J. is one of Pakistan’s leading fashion and lifestyle brands, offering a perfect mix of modest and contemporary clothing. What started as a men's fashion brand has expanded into women's wear, kids' wear, and even perfumes. With a loyal customer base, J. dominates both online and offline retail.

• Niche: Traditional & Contemporary Fashion
• Founded: 2002
• USP: A strong cultural brand that blends heritage with modern fashion trends.

Key Metrics:

• Website Traffic: 1 M+ monthly visitors
• Instagram Followers: 3M+
• Product Range: Clothing, fragrances, accessories

Why It Works:

• Strong brand identity rooted in Pakistani heritage
• Omnichannel success with physical stores + Shopify e-commerce
• High customer trust & repeat buyers

Key Takeaways:

• Brand authenticity builds loyalty – J. leverages its cultural roots to connect with audiences.
• Diversification fuels growth – Expanding into perfumes and accessories increased revenue streams.
• Online & offline synergy works – Combining Shopify e-commerce with retail stores maximizes sales.

2. Khaadi – The Pioneer of Contemporary Pakistani Fashion

Khaadi revolutionized handwoven fabrics in Pakistan, bringing a modern touch to traditional textiles. What started as a small retail shop in Karachi has grown into a global brand with stores in the UK, UAE, and beyond. Its Shopify-powered online store plays a significant role in its success.

• Niche: Women’s & Men’s Apparel
• Founded: 1998
• USP: A fusion of traditional craftsmanship with trendy, ready-to-wear collections.

Key Metrics:

• Website Traffic: 800 K+ monthly visitors
• Instagram Followers: 2.9M
• Product Range: Clothing, accessories, home textiles

Why It Works:

• Limited-edition collections create exclusivity and demand
• Expands globally while maintaining local brand appeal
• Massive social media engagement & influencer partnerships

Key Takeaways:

• Exclusivity drives demand – Limited collections create urgency and increase sales.
• International expansion is possible – Khaadi successfully sells worldwide using Shopify.
• Social media marketing is essential – Strong ad campaigns keep the brand relevant.

3. Sana Safinaz – Luxury Fashion for the Modern Woman

Sana Safinaz is synonymous with luxury fashion in Pakistan, offering high-end products, bridal couture, and accessories. It’s a go-to brand for premium shoppers who value sophistication and exclusivity. The brand leverages Shopify’s global reach to cater to Pakistani expats and high-net-worth customers.

• Niche: Luxury Women’s Apparel
• Founded: 1989
• USP: Premium quality with exclusive, high-end fashion collections.

Key Metrics:

• Website Traffic: 500K+ monthly visitors
• Instagram Followers: 1.7M
• Product Range: Luxury prêt, bridal wear, accessories

Why It Works:

• Premium pricing & limited stock strategy maintain exclusivity
• Luxury branding with top-tier visuals & storytelling
• Focus on global shipping for international customers

Key Takeaways:

• Luxury brands thrive on exclusivity – Limited stock and high pricing enhance brand prestige.
• Expats are a huge market opportunity – Shopify enables efficient global sales.
• High-end customers expect seamless experiences – Investing in UX and premium packaging boosts retention.

4. Limelight – Affordable Yet Trendy

Limelight is one of the fastest-growing affordable fashion brands in Pakistan, catering to a broad audience. Its business model focuses on trendy, budget-friendly fashion, making it a favorite among price-conscious shoppers. Shopify plays a major role in its e-commerce expansion.

• Niche: Fast Fashion for Women, Men & Kids
• Founded: 2010
• USP: Affordable yet stylish clothing for mass-market appeal.

Key Metrics:

• Website Traffic: 900K+ monthly visitors
• Instagram Followers: 1.5M
• Product Range: Women’s, men’s & kids’ apparel

Why It Works:

• Frequent sales and discount campaigns attract price-sensitive shoppers.
• Heavy reliance on social media advertising and influencer marketing.
• Fast-moving inventory strategy keeps collections fresh and engaging.

Key Takeaways:

• Affordable pricing attracts mass audiences – Budget-friendly pricing boosts volume sales.
• Sales and discounts drive conversions – Frequent flash sales and bundle deals increase order volume.
• Social media is key – Strong Instagram & Facebook ads fuel customer engagement.

5. Daraz – Pakistan’s Leading Online Marketplace

Daraz is Pakistan’s largest e-commerce platform, offering a multi-vendor marketplace similar to Amazon. The platform sells electronics, fashion, beauty, and home essentials, attracting millions of shoppers monthly. Shopify helps power Daraz’s seller integration and marketplace optimization.

• Niche: Multi-category marketplace
• Founded: 2012
• USP: A one-stop online shopping hub for Pakistani consumers.

Key Metrics:

• Website Traffic: 8 M+ monthly visitors
• Instagram Followers: 2.5M
• Product Range: Electronics, fashion, beauty, home essentials

Why It Works:

• A massive seller network increases variety and availability.
• AI-driven personalized recommendations improve the shopping experience.
• Aggressive discounts and flash sales attract daily traffic.

Key Takeaways:

• A marketplace model works when done right – Hosting third-party sellers allows rapid growth.
• Personalization improves conversions – AI-powered recommendations boost sales.
• Competitive pricing matters – Discounts and flash sales increase customer loyalty.

6. Alkaram Studio – Elegant Everyday Wear

Alkaram Studio is a household name in Pakistani fashion, known for its premium yet affordable clothing and home textiles. As an extension of the textile giant Alkaram, this brand successfully bridges quality craftsmanship with contemporary fashion. Its Shopify store has played a crucial role in expanding its online sales, allowing customers to access its seasonal collections with ease.

• Niche: Women’s Fashion & Home Textiles
• Founded: 2011
• USP: Offers elegant, high-quality fashion and textiles at competitive prices.

Key Metrics:

• Website Traffic: 300 K+ monthly visitors
• Instagram Followers: 800K+
• Product Range: Clothing, bed linens, home decor

Why It Works:

• Leverages strong heritage as a textile leader to build trust.
• Affordable yet premium-quality positioning appeals to middle and upper-class shoppers.
• Consistently launches seasonal collections to keep engagement high.

Key Takeaways:

• A strong parent brand can help launch an e-commerce business successfully.
• Balancing affordability with premium quality is a winning strategy in fashion.
• Regular seasonal launches create excitement and encourage repeat purchases.

7. Gul Ahmed – Timeless Fashion & Home Textiles

Gul Ahmed is one of Pakistan’s most trusted brands in fashion and home textiles, with decades of experience in the industry. While originally a textile manufacturer, the brand expanded into ready-to-wear clothing, accessories, and even furniture. Its Shopify store allows it to sell directly to consumers, capitalizing on Pakistan’s booming e-commerce sector.

• Niche: Fashion, Home Textiles, & Accessories
• Founded: 1953
• USP: Combines a rich textile legacy with modern, trendy fashion.

Key Metrics:

• Website Traffic: 400 K+ monthly visitors
• Instagram Followers: 1M+
• Product Range: Clothing, bed linens, furniture, accessories

Why It Works:

• Established customer trust through decades of textile expertise.
• Diversified product range caters to multiple audiences and price points.
• Strong brand identity with premium yet accessible positioning.

Key Takeaways:

• Long-standing brands can transition into e-commerce successfully.
• Expanding into new product categories can increase revenue streams.
• Brand heritage is a powerful marketing tool for building customer loyalty.

8. Sapphire – Modern, Minimalist, and Affordable Fashion

Sapphire is a fast-rising fashion brand in Pakistan, offering high-quality yet affordable clothing. Its popularity skyrocketed due to its premium branding, minimalist aesthetic, and trendy collections. With a sleek Shopify-powered website, the brand delivers a seamless shopping experience for both local and global buyers.

• Niche: Affordable & Premium Women’s Fashion
• Founded: 2014
• USP: High-quality clothing at an affordable price with a strong brand identity.

Key Metrics:

• Website Traffic: 500K+ monthly visitors
• Instagram Followers: 1.6M+
• Product Range: Women’s apparel, accessories, unstitched fabric

Why It Works:

• Well-defined brand identity appeals to modern, fashion-conscious consumers.
• Frequent product launches create excitement and drive demand.
• Excellent user experience on Shopify with intuitive navigation.

Key Takeaways:

• A strong visual brand identity can differentiate your Shopify store.
• Offering a mix of stitched and unstitched clothing broadens market appeal.
• Minimalist, clean website design improves user experience and conversions.

9. Maria B. – The Bridal & Luxury Wear Powerhouse

Maria B. is one of Pakistan’s most sought-after luxury and bridal fashion brands. The brand is known for its intricate designs, high-end aesthetics, and premium quality fabrics. Its Shopify store has allowed the brand to expand internationally, catering to South Asian expats looking for designer outfits worldwide.

• Niche: Bridal & Luxury Fashion
• Founded: 1999
• USP: Exclusive, high-end designs with a focus on elegance and craftsmanship.

Key Metrics:

• Website Traffic: 350K+ monthly visitors
• Instagram Followers: 1.4M+
• Product Range: Bridal wear, formal wear, accessories

Why It Works:

• Aspirational branding attracts high-net-worth customers.
• Limited-edition collections maintain exclusivity and high demand.
• Global shipping allows access to international bridal markets.

Key Takeaways:

• High-end fashion brands need strong branding and exclusivity.
• Limited-stock collections encourage faster purchases and higher pricing.
• Expanding into international markets can unlock huge revenue potential.

10. Edenrobe – Classic Yet Modern Fashion

Edenrobe is a popular fashion retailer in Pakistan, known for its versatile, stylish, and affordable clothing. The brand attracts a wide audience, offering men’s, women’s, and kids’ wear under one roof. With its Shopify-powered website, it ensures a seamless shopping experience, making online purchases easy for customers.

• Niche: Fashion for Men, Women & Kids
• Founded: 1988
• USP: A balance of tradition and modern fashion at affordable prices.

Key Metrics:

• Website Traffic: 300 K+ monthly visitors
• Instagram Followers: 850K+
• Product Range: Clothing, footwear, accessories

Why It Works:

• A wide product variety attracts a broad customer base.
• Affordable pricing strategy makes it accessible to middle-income consumers.
• Omnichannel approach enhances reach (retail + e-commerce).

Key Takeaways:

• A diverse product catalog can help capture multiple audience segments.
• Affordable pricing combined with quality attracts loyal customers.
• Offering a seamless online and offline experience can boost customer satisfaction.

11. Outfitters – Trendy Western Wear for the Youth

Outfitters is a go-to fashion brand for Pakistan’s youth, offering trendy, Western-style apparel at affordable prices. Originally a retail-based brand, Outfitters successfully leveraged Shopify to scale its online presence, making its collections easily accessible across Pakistan. The brand focuses on fast fashion, social media marketing, and influencer collaborations to engage younger audiences.

• Niche: Fast Fashion (Western Wear)
• Founded: 2003
• USP: Trendy, Western-style fashion at budget-friendly prices.

Key Metrics:

• Website Traffic: 450 K+ monthly visitors
• Instagram Followers: 1.3M+
• Product Range: Men’s and women’s fashion, footwear, accessories

Why It Works:

• Strong appeal to Gen Z and Millennials through social media engagement. The fast fashion model keeps collections fresh and trendy.
• Competitive pricing makes Western-style fashion accessible.

Key Takeaways:

• Targeting a specific demographic helps in branding and marketing.
• Fast-moving inventory ensures repeat purchases and high engagement.
• A Shopify-powered website enables online expansion alongside physical stores.

12. Borjan – Stylish Footwear for Everyone

Borjan is a well-known footwear and accessories brand, offering high-quality yet affordable shoes for men and women. Originally a retail store, Borjan quickly adapted to Pakistan’s growing e-commerce market, launching a Shopify store to expand its reach. The brand blends comfort, style, and affordability, making it a top choice for footwear shoppers.

• Niche: Footwear & Accessories
• Founded: 1995
• USP: High-quality yet affordable shoes with modern designs.

Key Metrics:

• Website Traffic: 250K+ monthly visitors
• Instagram Followers: 500K+
• Product Range: Men’s, women’s & kids’ shoes, accessories

Why It Works:

• Affordable pricing makes stylish footwear accessible to the mass market.
• A diverse product range caters to different fashion preferences.
• Consistent digital marketing keeps customers engaged.

Key Takeaways:

• A well-optimized Shopify store can transform a traditional retail business.
• Targeting affordability and style attracts a broad customer base.
• Consistent digital marketing (ads & promotions) is crucial for online footwear brands.

13. One – Streetwear for the Trendsetters

One is a modern streetwear brand, offering trendy, urban-style fashion for Pakistan’s youth. The brand focuses on limited-edition collections and bold designs, creating a cult-like following. Its Shopify-powered store plays a major role in its success, allowing the brand to maintain exclusivity while making online shopping convenient.

• Niche: Streetwear & Urban Fashion
• Founded: 2016
• USP: Bold, edgy designs with limited-edition collections.

Key Metrics:

• Website Traffic: 200 K+ monthly visitors
• Instagram Followers: 400K+
• Product Range: T-shirts, hoodies, sneakers, accessories

Why It Works:

• Niche positioning as Pakistan’s leading streetwear brand.
• Exclusive, limited-stock collections drive urgency and demand.
• Social media marketing builds a loyal and engaged community.

Key Takeaways:

• Targeting a niche market creates a strong brand identity and customer loyalty.
• Limited-edition collections can drive urgency and repeat purchases.
• Social media-driven branding is key to succeeding in streetwear.

14. Zellbury – Affordable Everyday Fashion

Zellbury is an affordable fashion brand that features a diverse range of apparel for men, women, and children. Known for its budget-friendly prices and frequent sales, Zellbury has become a popular choice for everyday wear. Its Shopify store enables seamless online shopping, making fashion accessible nationwide.

• Niche: Affordable Everyday Fashion
• Founded: 2016
• USP: Trendy yet affordable clothing for the whole family.

Key Metrics:

• Website Traffic: 300 K+ monthly visitors
• Instagram Followers: 700K+
• Product Range: Men’s, women’s & kids’ apparel, accessories

Why It Works:

• Frequent discounts and promotions make fashion more accessible.
• A broad product range appeals to all age groups.
• Strong presence on social media keeps engagement high.

Key Takeaways:

• Competitive pricing attracts budget-conscious shoppers.
• Offering fashion for the whole family increases customer retention.
• Frequent sales and discounts encourage repeat purchases.

15. WB by Hemani – Natural Skincare & Wellness

WB by Hemani is one of Pakistan’s leading wellness and skincare brands, offering herbal and natural beauty products. The brand focuses on organic and chemical-free formulations, attracting a health-conscious audience. With its Shopify-powered store, WB by Hemani successfully sells its products both locally and internationally.

• Niche: Skincare & Wellness
• Founded: 2017
• USP: 100% natural and organic skincare products.

Key Metrics:

• Website Traffic: 180 K+ monthly visitors
• Instagram Followers: 500K+
• Product Range: Skincare, haircare, herbal wellness products

Why It Works:

• Strong positioning in the natural beauty and wellness niche.
• Expanding into international markets via Shopify’s global e-commerce tools.
• Influencer marketing and social media presence drive brand awareness.

Key Takeaways:

• The natural beauty industry is a growing market with high demand.
• Expanding globally via Shopify is a great strategy for skincare brands.
• Influencer marketing is a powerful tool for wellness brands.

Shopify stores in Pakistan: Success Factors Analysis

1. Product Strategy: Selling What the Market Wants

Pakistan’s most successful Shopify stores have one thing in common - a well-defined product strategy that aligns with local market demand.

Key Factors That Work:

• Traditional and cultural wear dominate. Pakistani shoppers prefer ethnic wear, modest fashion, and handcrafted textiles, making brands like J., Khaadi, and Sana Safinaz highly successful. Even modern brands maintain cultural elements in their collections.
• Affordable yet trendy fashion wins. Budget-conscious shoppers look for stylish yet reasonably priced clothing, making brands like Limelight, Zellbury, and Sapphire thrive. Frequent discounts and bundle deals attract price-sensitive customers.
• Niche and specialty products sell well. Stores selling organic skincare (WB by Hemani), streetwear (One), and specialized footwear (Borjan) succeed by targeting specific market segments.
• Expanding product range. Many stores start with one niche and expand into complementary categories, like Gul Ahmed moving from textiles to apparel & home décor.

2. Marketing Tactics: Social Media and Influencer Power

In Pakistan’s e-commerce scene, social media is the real game-changer. The top Shopify stores in Pakistan have mastered digital marketing, especially through Instagram, Facebook, and TikTok.

Key Factors That Work:

• Instagram and TikTok dominate. Brands like Khaadi, Sapphire, and Outfitters generate massive engagement through visually appealing content and viral videos.
• Influencer collaborations drive credibility. Partnering with fashion bloggers, celebrities, and TikTok influencers helps brands gain trust and reach.
• Paid social media advertising is essential. Most Shopify stores heavily invest in Facebook & Instagram ads, targeting both local and international Pakistani shoppers.
• WhatsApp and Messenger for direct sales. Many brands integrate WhatsApp for instant order queries, making it easier to convert hesitant buyers.

3. User Experience: Mobile-First, Easy Payments, and Seamless Shopping

Most Pakistani shoppers browse and buy on mobile, making a mobile-optimized Shopify store crucial for success.

Key Factors That Work:

• Mobile-first design. Top stores have fast-loading, mobile-responsive websites that are easy to navigate.
• Localized payment options. Since many Pakistanis don’t use credit cards, successful stores offer JazzCash, Easypaisa, and bank transfers alongside card payments.
• Easy checkout process. Stores with one-click checkout, guest checkout, and express payment options reduce cart abandonment.
• Localized language and pricing. Some brands offer Urdu translations and local currency pricing, making the experience more user-friendly.

4. Customer Trust: Policies and Services That Build Confidence

Since many Pakistanis were initially skeptical about online shopping, Shopify stores had to work hard to build trust.

Key Factors That Work:

• Cash-on-delivery (COD) is essential. Almost 70-80% of online shoppers in Pakistan prefer COD, making it a must-have for Shopify stores.
• Flexible return and exchange policies. Brands like Limelight and Sapphire offer hassle-free returns and exchanges, encouraging first-time buyers to trust them.
• Customer reviews and social proof. Many successful stores display customer testimonials, user-generated content, and Instagram highlights of real customers wearing their products.
• 24/7 customer support and live chat. Quick responses via WhatsApp, Messenger, or Shopify Chat improve buyer confidence.

5. Logistics and Fulfillment: Fast and Reliable Delivery

E-commerce success doesn’t stop at the sale - efficient logistics and shipping play a huge role in customer satisfaction.

Key Factors That Work:

• Same-day and next-day delivery in major cities. Stores like Daraz and Outfitters use warehousing and logistics partners to speed up deliveries in Karachi, Lahore, and Islamabad.
• Nationwide delivery coverage. Brands that ship to small cities and rural areas expand their customer base significantly.
• Real-time order tracking. Customers expect tracking updates via SMS, email, or WhatsApp, improving the post-purchase experience.
• Partnering with reliable couriers. Successful Shopify stores work with top couriers like TCS, Leopards, BlueEx, and PostEx for secure deliveries.

6. International Expansion: Selling Beyond Borders

Many Pakistani Shopify stores are successfully selling worldwide, especially to Pakistani expats in the USA, UK, UAE, and Canada.

Key Factors That Work:

• International shipping options. Stores like Sana Safinaz, Khaadi, and Gul Ahmed offer fast global shipping through Shopify’s international tools.
• Localized marketing for expats. Brands run targeted ads in cities with large Pakistani populations (London, Dubai, New York, Toronto).
• Accepting international payments. Stores enable credit cards, PayPal, and Apple Pay for overseas customers.
• Global warehousing and fulfillment. Some brands stock inventory in international warehouses to speed up delivery.

7. Data-Driven Growth: Leveraging Shopify Analytics and AI

Successful Shopify stores in Pakistan don’t just rely on guesswork - they use data and insights to optimize their strategies.

Key Factors That Work:

• Analyzing Shopify store performance. Brands track top-selling products, bounce rates, and abandoned carts to improve conversions.
• AI-powered personalization. Stores use AI-based recommendations to show customers the most relevant products.
• Retargeting ads and email marketing. Using Facebook Pixel and email automation, Shopify stores re-engage visitors who didn’t complete their purchase.
• A/B testing for continuous optimization. Brands test different website designs, product images, and call-to-action buttons to maximize conversions.

Challenges Faced by Pakistani Shopify Stores

1. Limited Payment Options & Digital Transactions

The Challenge:

• Credit card penetration in Pakistan is extremely low, with most online shoppers preferring Cash on Delivery (COD) instead of digital payments.
• Many global payment gateways like Stripe and Square are not available in Pakistan, making it difficult to process international payments.
• High dependency on COD leads to order cancellations and return fraud, impacting profitability.

How Stores Are Tackling It:

• Integrating local payment solutions like JazzCash, Easypaisa, and bank transfers to offer digital payment flexibility.
• Educating customers on the benefits of prepaid payments through discounts or cashback offers.
• Encouraging partial COD payments (e.g., deposit first, pay the rest on delivery) to reduce return fraud.

2. Logistics and Delivery Challenges

The Challenge:

• Pakistan’s logistics infrastructure is still developing, leading to delays, high shipping costs, and delivery inefficiencies.
• Many couriers do not offer same-day or next-day delivery, resulting in longer fulfillment times.
• Addressing inaccuracies and failed deliveries in rural areas leads to higher return rates.
• International shipping is costly, making it difficult for stores to expand globally.

How Stores Are Tackling It:

• Partnering with multiple courier companies (TCS, Leopards, BlueEx, PostEx) to compare pricing and improve efficiency.
• Offering free or discounted shipping for prepaid orders to encourage non-COD payments.
• Using real-time tracking systems and customer support channels (WhatsApp, SMS updates) to minimize delivery failures.
• Partnering with third-party fulfillment services for faster global shipping.

3. High COD Order Cancellations & Return Fraud

The Challenge:

• Fake orders and returns are a major issue due to COD reliance - many customers place orders impulsively and refuse delivery.
• High return rates increase operational costs, especially for clothing brands where customers order multiple sizes and return what doesn’t fit.
• Some customers abuse return policies, leading to financial losses.

How Stores Are Tackling It:

• Introducing prepaid-only discounts to reduce COD reliance.
• Implementing order confirmation calls or WhatsApp verifications before dispatching high-value orders.
• Adding a nominal COD charge to discourage fake orders.
• Offering store credit instead of cash refunds to minimize refund abuse.

4. Customer Trust & Skepticism Toward Online Shopping

The Challenge:

• Many Pakistani shoppers still hesitate to buy online, fearing scams, poor-quality products, or late deliveries.
• Some customers prefer to see and feel the product before purchasing, making online sales difficult.
• Bad experiences with low-quality or fake e-commerce brands have made customers cautious.

How Stores Are Tackling It:

• Building trust through customer reviews, real product images, and unboxing videos.
• Offering easy returns, exchange policies, and money-back guarantees to reassure hesitant buyers.
• Using social proof (celebrity endorsements, influencer marketing, and real customer testimonials) to gain credibility.
• Providing WhatsApp-based customer support for instant query resolution.

5. High Competition & Market Saturation

The Challenge:

• The Pakistani e-commerce market is growing rapidly, leading to fierce competition among brands.
• Large retailers like Daraz, Khaadi, and Gul Ahmed dominate the space, making it harder for new brands to stand out.
• Many stores sell identical products, leading to price wars and lower profit margins.

How Stores Are Tackling It:

• Niche specialization - focusing on unique, high-quality, or personalized products rather than competing on price.
• Investing in strong branding, storytelling, and customer experience to differentiate from mass-market competitors.
• Running loyalty programs and exclusive discounts to retain customers.
• Leveraging TikTok and Instagram reels for viral marketing rather than just relying on paid ads.

6. Difficulty in Scaling Internationally

The Challenge:

• International customers expect fast shipping and reliable payment methods, but Pakistani brands face hurdles with global logistics and cross-border payments.
• High shipping costs and customs duties make it expensive for Pakistani brands to export products.
• Many international customers hesitate to order from Pakistani brands due to concerns about delivery delays.

How Stores Are Tackling It:

• Using Shopify’s international shipping partners and fulfillment centers to speed up deliveries.
• Accepting payments via PayPal, international credit cards, and Apple Pay for overseas customers.
• Running geo-targeted ads in countries with large Pakistani expat populations (UK, UAE, USA, Canada) to expand their market.

7. High Cost of Digital Advertising & Customer Acquisition

The Challenge:

• The cost of running Facebook and Instagram ads has increased, making it expensive for new Shopify stores to acquire customers.
• Many brands rely solely on paid ads, which is not sustainable long-term.
• Ad fatigue and lower engagement rates make it harder to convert viewers into buyers.

How Stores Are Tackling It:

• Investing in SEO and organic content marketing to reduce dependence on paid ads.
• Creating engaging TikTok and Instagram Reels for free viral reach.
• Running retargeting campaigns to bring back visitors who didn’t purchase on their first visit.
• Using email marketing and WhatsApp marketing to increase customer retention and reduce ad spend.

How to start your Shopify store in Pakistan

Step 1: Find Your Niche & Choose the Right Products

Before you create your store, you need to decide what to sell. Your niche and product selection will determine your success.

How to Choose the Right Niche:

• Identify Market Demand: Look at trending Shopify stores in Pakistan - fashion, traditional wear, skincare, electronics, and handmade items are popular.
• Research Competition: Check what successful Shopify stores like Khaadi, Limelight, and WB by Hemani are doing.
• Solve a Problem: Sell products that provide value, like organic skincare, tech accessories, or custom clothing.
• Check Profitability: Make sure there’s a good profit margin after product costs, shipping, and marketing.

Best-Selling Shopify Niches in Pakistan:

• Fashion & Apparel: Modest wear, casual fashion, streetwear, bridal wear.
• Skincare & Beauty: Organic skincare, halal beauty products, herbal hair oils.
• Home Décor & Lifestyle: Handmade crafts, bedding, furniture.
• Tech Accessories: Smartwatches, earbuds, phone covers.
• Health & Wellness: Fitness supplements, herbal remedies.

Step 2: Sign Up for Shopify & Set Up Your Store

Once you’ve chosen a niche, it’s time to set up your Shopify store.

How to Create Your Shopify Store:

1. Go to Shopify’s Website: Visit Shopify's website and sign up for a 3-day free trial.
2. Choose a Unique Store Name: Your brand name should be catchy, easy to remember, and available as a domain (e.g., Outfitters.pk).
3. Select a Shopify Plan: Start with the Basic Plan ($25/month) and upgrade as your business grows.
4. Pick a Theme & Customize Your Store: Use Shopify’s free themes (like Dawn, Debut) or purchase a premium one for a professional look.
5. Add Essential Pages: Include a Home Page, About Us, Contact Us, Shipping Policy, and Return Policy.

Step 3: Add Products & Optimize Listings

Your product listings must be detailed, professional, and engaging to attract buyers.

How to Add Products the Right Way:

• Upload High-Quality Images: Use clear, well-lit product photos.
• Write Engaging Product Descriptions: Highlight benefits, materials, and why customers should buy.
• Set Competitive Pricing: Compare competitors and factor in shipping & profit margins.
• Organize Products into Categories: Make it easy for customers to browse your store.

Step 4: Set Up Payment Methods for Pakistani Customers

Many Pakistani Shopify sellers struggle with payments. Since PayPal and Stripe are unavailable in Pakistan, you’ll need alternative payment solutions.

Best Payment Methods for Shopify in Pakistan:

• Cash on Delivery (COD): Still the most popular option in Pakistan.
• Local Payment Gateways:

  • JazzCash or Easypaisa: Accept payments via mobile wallets.

  • Bank Transfers: Offer manual bank deposit options.

• International Payments (for expat customers):

• • Payoneer Payment Gateway: Works well for international transactions.

  • 2Checkout (now Verifone): Accepts credit/debit card payments globally.

Step 5: Set Up Shipping & Delivery

Shipping is one of the biggest challenges for Pakistani Shopify stores. You’ll need a reliable courier service to ensure fast deliveries.

Best Courier Companies for Shopify Stores in Pakistan:

• TCS & Leopards Courier: Reliable, widely used for e-commerce.
• BlueEx & PostEx: Offer cash-on-delivery (COD) with quick settlements.
• Rider & Trax: Fast-growing courier startups with same-day delivery in major cities.
• DHL & FedEx: Best for international shipping.

Tips to Reduce Shipping Issues:

• Offer Free Shipping on Prepaid Orders: Encourages digital payments.
• Provide Real-Time Order Tracking: Increases customer trust.
• Set Shipping Rates Based on Location: Charge different rates for major cities vs. remote areas.

Step 6: Design a Marketing Strategy for Pakistani Shoppers

You can’t rely on just opening a Shopify store; you need a strong marketing plan to drive traffic and sales.

Leverage Social Media (Instagram, Facebook, TikTok):

• Post good images and videos of your products.
• Run Facebook and Instagram ads to attract targeted customers.
• Use TikTok influencers for viral brand awareness.

WhatsApp Marketing:

• Use WhatsApp Business to send promotions and answer customer queries instantly.
• Offer personalized shopping assistance to increase conversions.

SEO & Content Marketing:

• Write blogs and product guides to rank higher on Google.
• Optimize your Shopify store with relevant keywords like “Best Shopify stores in Pakistan.”

Email & SMS Campaigns:

• Send cart abandonment emails to recover lost sales.
• Offer exclusive discounts via SMS marketing.

Step 7: Build Customer Trust & Provide Great Service

Pakistani customers are still skeptical about online shopping, so you must build trust to get sales.

• Offer Cash on Delivery (COD) to attract first-time buyers.
• Display Customer Reviews & Ratings to show real feedback.
• Have a Clear Return & Refund Policy to reduce buyer hesitation.
• Provide Fast Customer Support via WhatsApp, Messenger, and Live Chat.

Step 8: Track Performance & Scale Your Business

Once your store is live and making sales, analyze your Shopify data to see what’s working.

• Use Shopify Analytics: Monitor traffic, best-selling products, and conversion rates.
• Run Retargeting Ads: Show ads to customers who visited but didn’t buy.
• Expand to International Markets: Sell to Pakistani expats in the UAE, UK, USA, and Canada.
• Automate Marketing: Use email flows, SMS reminders, and AI-based product recommendations.

BONUS: Best tools & resources for Shopify store owners

1. EComposer – Build a High-Converting Shopify Store Without Coding

Let’s be honest - if your Shopify store looks plain or unprofessional, visitors will leave before they even browse your products. But hiring a developer is expensive, and not everyone is a design expert. That’s where EComposer comes in.

EComposer is a drag-and-drop Shopify page builder that lets you create stunning, professional-looking pages - no coding needed. Whether you’re building a sleek homepage, a persuasive product page, or an engaging landing page, EComposer makes it easy, fast, and optimized for sales.

• Easy drag-and-drop builder – Design your store like a pro without hiring one.
• Pre-made templates – No design skills? No problem - just customize a high-converting template.
• SEO-friendly & mobile-optimized – Faster load times = better rankings & more conversions.
• Built-in conversion boosters – Add countdown timers, testimonials, and promo banners in seconds.

👉 Perfect for: Shopify merchants want a beautiful, high-converting store without technical headaches.

🔗 Try EComposer: EComposer Shopify App

2. EComRise – Increase Sales with Smart Upsells & Cross-Sells

You’re already working hard to get traffic to your store, so why let customers leave with just one item? Most buyers are willing to spend more - they just need the right nudge. EComRise helps you maximize every order by showing customers relevant upsells at exactly the right time.

EComRise automates upsells and cross-sells so customers see complementary products before checkout, in-cart, and even after they’ve placed an order. It’s the easiest way to increase revenue without spending extra on ads.

• One-click upsells & in-cart offers – Encourage customers to add more items before they buy.
• Post-purchase upsells – Show them another deal after checkout (no extra checkout steps!).
• Product recommendations – Personalized suggestions based on shopping behavior.
• Fully customizable pop-ups & smart bundles – Create offers that fit your brand perfectly.

👉 Perfect for: Shopify stores looking to increase average order value (AOV) and maximize revenue on every sale.

🔗 Try EComRise: EComRise Shopify App

3. Stockify – Never Lose a Sale with Pre-Orders & “Coming Soon” Products

Imagine this: a customer accesses your website, excited to buy a product, only to see “Out of Stock.” Just like that, you’ve lost a sale. Instead of letting potential buyers slip away, Stockify lets customers pre-order or reserve products before they’re available, keeping your sales rolling even when stock is low.

Stockify turns out-of-stock items into opportunities by allowing pre-orders, “coming soon” notifications, and partial payments. This means customers can secure their purchase early, and you get guaranteed sales before restocking.

• Pre-order functionality – Let customers buy before stock arrives.
• “Coming Soon” product badges – Build hype and anticipation before launch.
• Partial payment options – Secure guaranteed sales with deposit payments.
• Automated notifications – Alert customers when pre-ordered products are ready to ship.
• Urgency-driven sales tactics – Use countdown timers to create FOMO (fear of missing out).

👉 Perfect for: Shopify stores selling exclusive, seasonal, or high-demand products that often go out of stock.

🔗 Try Stockify: Stockify Shopify App

Trends Shaping the Future of eCommerce in Pakistan

1. The Rise of Mobile Commerce (mCommerce)

Pakistan is a mobile-first country, with over 120 million smartphone users and rising. More than 70% of online shoppers prefer mobile devices for browsing and purchasing, making mobile commerce the future of online shopping.

What This Means for eCommerce Stores:

• A mobile-optimized Shopify store is no longer optional - it’s a must.
• Fast-loading, mobile-friendly themes with seamless checkout processes will drive more conversions.
• One-click checkout and in-app payments (JazzCash, Easypaisa, Apple Pay) will become mainstream.
• WhatsApp commerce is booming, with more brands using WhatsApp for order processing and customer support.

📌 Action Step: If your store isn’t mobile-optimized, you’re losing sales. Use EComposer to design a fast, mobile-responsive Shopify store.

2. Explosion of Social Commerce (Instagram, TikTok, WhatsApp Sales)

Social media isn’t just for engagement anymore - it’s a powerful sales channel. In Pakistan, platforms like Instagram, Facebook, TikTok, and WhatsApp are driving millions in online sales.

How Social Commerce is Changing eCommerce:

• Live shopping on TikTok and Instagram is gaining traction, with brands using influencers to showcase products in real-time.
• Shoppable Instagram & Facebook stores allow businesses to sell directly through social platforms.
• WhatsApp Business API is making it easier for brands to engage customers, take orders, and process payments seamlessly.
• TikTok virality is driving sales, especially for fashion, beauty, and gadgets.

📌 Action Step: Invest in social media marketing, influencer collaborations, and WhatsApp commerce to drive more direct sales.

3. Buy Now, Pay Later (BNPL) Services Expanding

Pakistani consumers are price-sensitive and often hesitate to make large purchases online. BNPL (Buy Now, Pay Later) services like QisstPay and KalPay are solving this issue by allowing customers to split payments into installments without a credit card.

How BNPL is Transforming Online Shopping:

• Increases purchasing power, especially for high-ticket items like electronics, fashion, and accessories.
• Reduces cart abandonment rates by making expensive products more affordable.
• Drives repeat buying behavior and boosts the average spend per order.

📌 Action Step: If you sell higher-value products, integrating BNPL options can increase your conversions significantly.

4. Faster & More Reliable Logistics for eCommerce Deliveries

Shipping in Pakistan has traditionally been a bottleneck for eCommerce growth, but logistics companies are stepping up their game. Same-day and next-day delivery options are now available in major cities, while third-party fulfillment services are helping brands scale faster.

Key Trends in Logistics:

• Same-day delivery in Karachi, Lahore, and Islamabad is gaining traction.
• E-commerce-friendly courier services (Rider, PostEx, BlueEx) offer COD settlements within 24-48 hours.
• International shipping is improving, allowing Pakistani brands to expand to the UAE, UK, and USA.
• Warehouse automation & fulfillment centers are reducing delivery times.

📌 Action Step: Partner with fast, reliable couriers to ensure timely deliveries and fewer return issues.

5. Growth of Pre-Orders & “Coming Soon” Sales

With the rise of fast fashion, limited-edition drops, and influencer collaborations, more brands are using pre-orders to create hype and secure sales before launching new products.

Why Pre-Orders Are on the Rise:

• Helps brands test demand before producing inventory.
• Creates a sense of exclusivity and urgency among buyers.
• Reduces inventory risk by ensuring products are already sold before hitting the market.

📌 Action Step: Use Stockify to add pre-orders and “coming soon” features to your Shopify store.

6. Digital Payments & Crypto Adoption Growing

Although Cash on Delivery (COD) still dominates, digital payments in Pakistan are rising rapidly due to government support, fintech innovations, and increasing trust in online transactions.

What’s Changing in Payments?

• Easypaisa & JazzCash are now widely accepted on Shopify stores.
• Bank transfers & card payments are becoming more common for prepaid orders.
• Crypto payments are emerging as some brands explore Bitcoin and USDT transactions for international customers.

📌 Action Step: Offer multiple payment options (COD, JazzCash, credit cards, BNPL) to cater to all customer preferences.

7. Personalized Shopping Experiences Using AI

Consumers now expect personalized recommendations, AI-driven chatbots, and dynamic pricing based on their preferences and behavior.

How AI is Changing eCommerce:

• AI-powered product recommendations (like Amazon-style “You May Also Like”) boost conversions.
• AI chatbots & virtual assistants handle customer queries 24/7.
• Retargeting AI ads bring back visitors who abandoned their carts.

📌 Action Step: Use AI-powered upsell tools like EComRise to personalize shopping experiences and increase sales.

8. International Expansion – Selling to Pakistani Expats Worldwide

Pakistani brands are now targeting expats living in the USA, UK, UAE, and Canada, expanding their market beyond local customers.

Why Global Expansion is Growing:

• Pakistani expats are willing to pay a premium for locally-made clothing, beauty products, and handmade items.
• Fast international shipping options are making cross-border sales easier.
• Shopify stores are integrating global payment gateways like Payoneer and 2Checkout to accept international payments.

📌 Action Step: If you sell Pakistani fashion, food, or wellness products, start marketing to expat communities through Facebook ads & Google Shopping.

Wrapping Up

The success of Shopify stores in Pakistan proves that eCommerce is thriving, and with the right strategies, any brand can scale. These top stores excel by leveraging social media, optimizing user experience, and building customer trust. Whether you're starting or growing your store, these success stories can inspire better decisions and help you grow your sales. Ready to build your own Shopify success story? Start today!